Apple’s Value Chain and IFE

Analyze which part of the value chain (in the Porter’s Model) Apple is performing well and at which it is not. How do you think they can improve on the value chain activities.( Primary activities include purchasing, production, warehousing, marketing and customer service after sales. Supporting activities include all other factors such as human resources, R&D, and financial support). Please also do a IFE analysis for the company and interpret your findings (evaluate internal strengths and weaknesses) List internal factors Both weaknesses and strengths (use value chain, functions, and components as guidelines) . Ten to twenty factors 3. Assign relative weights to each factor (how important to the industry) Weight (0 to 1) Sum=1 Group consensus Assign ratings to each factor (company) 1 or 2 for weaknesses with 1=major weakness, and 2=minor weakness 3 or 4 for strengths with 3=minor strength, and 4=major strength Multiply weights and ratings Sum the products and interpret Please include a conclusion paragraph with an interpretation of Apple’s IFE Please include online references

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