The medium and the light: Reflections on religion and media

show a high level of critical thinking in the formulation of your thoughts. Formal APA formatting is required.
A well-constructed paper will include the following elements.
• Introduction, featuring a fresh and clear thesis.
• Body, featuring major critical points that were themed or critically curated by you, the reader.
• Minimal quotes. Use of quotes should be reserved for making the most significant points.
• Sufficient source / content references, indicated by in-text citations (page citations).
• Strong topic sentences for each paragraph. These should transition and connect ideas, as well as guide the reader through the paper.
• Conclusion, featuring strong statements regarding how the thesis was developed / proven in the body of the paper. This portion of the paper should also make it clear how future research of the subject could be impacted by the ideas here.

Critical Summary papers should be a minimum of 750 words.

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Source: McLuhan, M. (1999). The medium and the light: Reflections on religion and media. Eugene, OR: Stoddart. ISBN: 9780415027960.

Marshall McLuhan is regarded for two ideas that have shaped communication conversations—theoretical and practical—for decades: 1) we can NEVER stop communicating, and 2) the medium is the message. As he applies communication to the traditions in the church, it becomes essential to consider how strategic communication can be engaged in a traditionally theological setting. In other words, what happens when strategic communication and spiritual life intersect?

Question 1: In his own way, how does McLuhan understand that Strategic Communication transformations are taking place? How would he talk about these transitions in the two unique contexts of the church and the world? Why must we understand both?

Question 2: What is the significance of understanding communication mediums? How are these insights valuable to your research interest?

Question 3: How is McLuhan relevant to the future of Strategic Communication philosophy? What two aspects of his ideas should be reconsidered in this historical moment?

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