HCM 325 Module One Journal Worksheet

Use the Module One Journal Worksheet to complete a profile on the organization and to identify a marketing opportunity that you intend to pursue. Specifically, identify the following information about the organization you selected:

 Name of the healthcare organization

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 Type of organization (hospital, nursing home, health system, etc.)

 Mission/vision/values

 Scope of services

 Locations

 Geographic service areas

Using this information, provide answers to the following:

 Identify a specific product or service and describe the marketing opportunity associated.

 Explain why the problem or opportunity is of value or important to address. Consider the current status, concerns or issues, and why the opportunity


 How will your marketing initiative for the product or service align with, and support, the mission and vision of the organization?

This is a private conversation between you and the instructor. Use the journal as an opportunity to familiarize yourself with the final project requirements and begin preparing for your first milestone.

Journal activities in this course are private. Only the instructor can view and comment on your Assignments.

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