The impact of advertising on purchasing decisions for consumer household goods

Prepare a paper, 10 double-spaced pages in length (1” margins, Times New Roman 12 pt. font; not including title page or references: 10 total) that reports the results of your research into the impact of advertising on purchasing decisions for consumer household goods. The paper should include a comprehensive review of what we know about the topic based on academic and practitioner research.

Research Paper Grading Criteria:
1. Comprehensiveness and accuracy of course concept applications (e.g., Does the paper focus on all of the relevant issues for the assigned topic? (Learning objectives: • Explain the role of scarcity, specialization, opportunity cost and cost/benefit analysis in economic decision-making. • Identify the determinants of supply and demand; demonstrate the impact of shifts in both market supply and demand curves on equilibrium price and output. • Understand Market structure & Profit Maximization • Understand the Firms, Types of Competition & Markets )
2. Breadth and depth of the exploration and analysis (e.g., Does the paper combine the knowledge of both academic scholars and practicing managers in order to come to appropriate conclusions for the assigned topic?
3. Writing quality (e.g., Is the paper a professional product that reflects college level work? Are research sources properly documented and referenced? Does the paper conform to APA style guidelines? Is information logically organized?)

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