I have attached what I have wrote so far. What I need to be written is:
Digital Opportunities (External to brand)
• Earthbound Exclusives
• Personalized Recommendations
• As mentioned in Strengths section – have few competitors selling crystals so maybe market this more, although they already have highlighted this on their site by giving crystals its own section
Underserved markets for specific products
Few competitors in your area
Emerging need for your products or services
Press/media coverage of your company
Examples: Offer digital products to new markets, increase use of AI in their website, consolidating multiple applications into one to simplify the social media offerings; What new opportunities in the target market are becoming available and the brand can address with digital tools? How is the market changing and the brand can address digitally? What opportunities the brand can act on ASAP which the competition is ignoring? Is there any digital channel that needs to be explored?
Digital Threats (External to the brand)
• More competitors selling similar spiritual products
Changing regulatory environment
Negative press/media coverage
Changing customer attitudes toward your company
Examples: The competition has better SEO/SEM strategy, the brand messaging for the competitor is consistent, the social media of the competitors is on point; Who are the competitors? Has there been an increase in competition lately? Where and why? What are they doing better than us? What can they replicate easily?
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