Understanding the Brand Equity of Nestle Crunch Bar

Read two cases Understanding the Brand Equity of Nestle Crunch Bar (A and B).

We will work with the data in the case to write a memo to Professor in which you address the following questions:

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1. What themes do you find in the data that help you understand what this brand means to consumers?

2. Based on your analysis of the data, how would you evaluate the health of the Nestle Crunch Bar? What are the brand’s strengths and weaknesses?

3. Based on your insights from reading the case and analyzing the data, what would you write as a value proposition for this brand?

Provide data-driven analysis of the situation and use data to support your interpretations

Note, it is fine to include graphs, charts or spreadsheet excerpts in the paper.

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