The purpose of this essay assignment is to demonstrate your understanding of specialty advertising. To do this, first carefully review the section of the textbook entitled Promotional Products Marketing (pp. 464-66). Next think of and write about a specialty advertising item that you feel would be appropriate for your project team’s chosen brand. Be sure that your item fits the book’s definition of a specialty advertising item. Include specifics about your item (e.g., type, color, size, etc.). Describe the specific advantage(s) that would be supported by your chosen item and the specific disadvantages that your item overcomes.
Your response should be double-spaced and 1 to 2 pages in length. Use 12 point with 1 inch margins on each side. You should begin with a one-paragraph summary of your answers and end with a conclusion.
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