GEA2) Reflection 2. Reflection on the importance of including community diversity in th


You have completed a variety of activities to date related to product development and the opportunity to observe and reflect on the role of ethnic, cultural, and economic diversity regarding product usage, evaluation, and preferences. This project gives you the opportunity to reflect on the role of diversity in the design of new products or the improvement of existing products. Please note that many of you will actually find future employment in a product development group or company that will require you to reflect on exactly this.

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This is an individual project. Here’s the questions and issues that you need to address:

Given that the world in general and your more localized target market (consumers) are increasingly diverse in terms of ethnicity, culture, and economic status, how does the product development activity incorporate this?

Should the product development activity incorporate diversity issues?

Also consider the idea that consumers in general are much more aware of diversity issues in your


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