Memorandum on Website Content

Divide, list, and analyze the content of an organization into content types.

(1) Continue to use the same organization’s web presence as the subject of this analysis, or choose a new organization.

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My note: I chose

(2) Create a table for the chosen organization’s core content types.

My note: I created and attached the table that should be included and referenced in the memo.


With the table complete, compose a memo to the organization and stakeholders which includes a short summary regarding:
(1) How the presented core content types were identified, and why.

My note: Core content types were identified to interconnect brand content. The Universal content types were identified through the website URL. Each URL identifies the content type it is connect to along with an ID for the specific page.

(2) What headline formula and first sentence strategy is employed, and why

My note: Each page typically starts with a move graphic followed by the page title such as Fast & Furious.

The graphics really draw the user in. The headline formula is very basic and do not embrace any creativity or characteristics of the brand or movie IP.


(3) A summary of key phrases and why these key phrases are important.

My note: Keywords are ideas and topics that define what your content is about. In terms of SEO, they’re the words and phrases that searchers enter into search engines, also called “search queries.” If you boil everything on your page — all the images, video, copy, etc.

Universal uses key phrases in the URL, Title page and throughout the text of each section. The search bar in the top right of the website can be used to pull an immediate link to all searched content via matching key phrase.

(4) How the goals of the chosen organization are reflected in the types of core content in the table.

My note: The goals of USH are to help guests plan their visit to the park (what to expect), purchase tickets, ensure accessibility for all guests, and ride safety. All of these are identified in the content table.

Also, identify, select, and discuss a few (two to three) organizations to which you will compare the chosen organization’s website content types. Focus on the goals of the chosen organization and compare other organizations content types to the chosen organization’s content types.

My note: Compare Disneyland Resort….much more content (can be overwhelming). Use their characters to appeal to emotional connection.

Compare Six Flags Magic Mountain



Please single space with 1/2″ margins, 12-point business font
(Times, Helvetica, Arial). Memo format. Include table. Include at least 5 references. 3-4 pages including table.

(1) Completeness of the Core Content Type Table.
(2) Evidence of research of best practices for content types of a particular industry.
(3) Evidence of understanding of goals of chosen organization.
(4) Professional tone and overall presentation.

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