Social Media Copy

Assignment # 4 – Social Media Copy

A) Choose your favorite brand and plan a social media campaign for it using the steps outlined in chapter-9(minimum 100-150 words for each step).

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The steps (1 through 6) you need to include in your campaign include:
1) Social media objectives
2) Social media campaign audience analysis
3) Social media campaign audit
4) Industry social media analysis
5) Social media content plan
6) Testing, evaluating, and adjusting social media campaign plan

Note: For step # 6, you will not be able to test the plan in reality, but you can evaluate how the brand has actually implemented the social media campaign and whether it needs any readjustment.

B) Once you have developed the social media campaign plan, write two different middle-form social media messages (min: 200-250 words) for your target audience.

Each of the messages should include relevant pictures as well as links to blogs, websites, or videos.

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