Prepare a 10-20 slide presentation in powerpoint that will address the scenario written below. Be sure to (1) showcase the benefits of the airport and (2) completely answer community members’ complaints. The solutions must be well explained and researched. A two sentence suggestion on each problem is not sufficient. You may want to consider listing the company you would hire, expense report, timeline, and a specific list of what would actually be done. Graphs, charts and pictures may be used as needed to make the presentation dynamic, interesting, and persuasive. The powerpoint is what you will use to present, but any words you would actually say should be written in the “notes” portion of powerpoint.
Public relations is a large part of an airport manager’s job and now it is your turn to practice. Presentations just like this are used often in the world of airport administration and it would be a good idea to use this project as preparation for your entry into the professional workforce.
Scenario: You are the newly appointed airport manager of Marathon Airport in the Florida Keys and have been called into a meeting with the City Manager, your direct supervisor, and she tells you:
“Thank you for taking the time to meet with me today. Since I am the city manager it is my responsibility to bring ongoing issues to you regarding the airport. Your position as the airport manager of the Marathon airport in the beautiful Florida Keys puts you in a unique place to handle community complaints. Over the last year we have had numerous emails, letters, and phone calls about the physical appearance of the airfield. The T-hangars on the west side of the field are falling apart, the grass is overgrown, and the signage is not appealing. Complaints have been increasing because nothing has been done to address these concerns. Pilots have started landing at Key West and tourists that drive by are given a bad impression of our city. Next week, I have set up a townhall meeting for you to plead your case to local media and community members. I want this airport to stay open, but ultimately it will come down to how well you can gain the support of the surrounding community during your presentation.”
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