For this project, we are going to witness and document how culture has impacted advertising in America. You will be viewing both print and electronic advertisements, examining the cultural impact on how advertisers present their products. This project should include both description and compare/contrast elements, BUT also you should simply write about your general observations when viewing the ads.
What to do:
You are going to be viewing/watching multiple advertisements. Here is the breakdown of what I specifically want you to do for both types of advertising:
Select three products from print advertising to examine across 4 generations.
Example: for Print ads, soft drinks, laundry detergent, and cigarettes.
View print ads for soft drinks in generation 1, generation 2, generation 3, and generation 4.
View print ads for laundry detergent in generation 1, generation 2, generation 3, and generation 4.
View print ads for cigarettes in generation 1, generation 2, generation 3, and generation 4.
Select three products from electronic (TV) advertising to examine across 4 generations.
For electronic ads, USE THREE DIFFERENT products than you used for the print advertising used.
Example: For electronic ads, beer/alcohol, perfume/cologne, and soap.
View electronic ads for beer/alcohol in generation 1, generation 2, generation 3, and generation 4.
View electronic ads for perfume/cologne in generation 1, generation 2, generation 3, and generation 4.
View electronic ads for soap in generation 1, generation 2, generation 3, and generation 4.
Take notes when viewing/watching the ads on the following:
What was your first impression of the ad?
Were you surprised or not surprised how the ad was presented?
Do you think the ad was effective or ineffective?
Was the ad controversial?
As for the societal factors:
How were gender/sex roles portrayed? Traditional, not traditional?
Language: Cursing, tone, “Innocent” or “adult” type of language.
Sexual content: Include nudity, partial nudity, a high degree of sexuality, sexually suggestive (either overt or more disguised)
The overall content of the ad:
How family-friendly? a) Very? b) Somewhat? c) Neutral? d) Not family-friendly? e) OMG, hide grandma!!??
After you have gathered your data, start writing an essay using the following patterns of writing:
An introduction, including a thesis statement
Compare and contrast
A conclusion to wrap up the paper.
Remember, you must include BOTH print and electronic ads, NOT just one.
Here is a breakdown of what I mean by “Generation:”
Generation 1: the 1940’s through the 1950s.
Generation 2: the 1960’s through the 1970s
Generation 3: and 1980’s through 2010
Generation 4: Present day
Write 1000 to 1,250-word essay.
In MLA format (click here for MLA resources, including how to set up an essay in the correct format).
Please provide an introductory paragraph and a concise conclusion to your paper. Obviously, the body of your paper will come in between these things.
With a minimum of three sources (YouTube and Google are fine).
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