Strategy Analysis Project on Starbucks

this is called Strategy Analysis Project, I’m working on Starbucks. I finished the part 1 and I will also provide the instructions, assignment and presentation for clarification.


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The Strategic Analysis Project is designed to teach you to conduct a comprehensive strategic analysis of a publicly-owned company of your choice. In this project, you will need to apply the concepts, analytical tools and frameworks of this course to analyze the firm’s external and internal environment, evaluate its strategic options and recommend a course of action for the firm to maximize its long-term performance. In the second part of this project, you will conduct a comprehensive internal analysis of the firm and combined with your insights from your analysis in Part 1 of the project, come up with an independent assessment of the firm’s performance and strategic direction. In particular, your team is being asked to (1) identify the most pressing strategic problems or challenges facing the company and (2) recommend viable solutions to these challenges.

The report for SAP Part 2 is limited to 10 pages single spaced. References and supporting analysis (including all graphs, plots and tables) should be included in the appendix and referenced throughout the report but don’t count against the page limit.

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