You have to read carefully the “coca-cola project” attached on the files and you have to find one strategy it was used on “coca-cola project” and you think it should be changed to a different strategy to make the “coca-cola project” works better.
On the files, I also attached a picture with an overview of the strategies used on “coca-cola project”. The strategies are competitive- defense and aggressive, pricing- penetrate, etc.
You have to mention which strategy are you going to change. For example, you are going to change the competitive strategy and once you select the strategy you are going to change, you have to explain why you decide to change this strategy. For example, in the project they used defense and aggressive strategy, and you decide to change to offense and conservative or the pricing strategy they used is penetration, and you decide to change to skimming strategy.
Other option is change one framework that could be SWOT,enablers of growth, etc. For example, if you choose SWOT, you can focus on weakness and talk about the weakness of “coca-cola project” and find some innovations or alternatives to reduce the weaknesses of the “coca-cola company”. I gave you examples to help you to understand better what I’m asking for this assignment.
The objective of this assignment is to read carefully the project and evaluate which strategy or framework should be changed based on the analysis you did. All the analysis you did and everything you write has to be based on “coca-cola project” and you can find from the internet, information that can help you to include on the analysis. Also, it is very important that you include on the analysis some calculations. As you can see on “coca-cola project”. Each strategy or framework include analysis and framework part and on the analysis part you have to do for the strategy or framework you select to change, you also have to include calculations and follow the same structure as you see on the project.
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