You are to write a 1200 to 1500 word rhetorical analysis on ANY text you select. Chose a text and explain how the author uses ethos logos and pathos to persuade his or hers’s readers or audience.
The first thing to do is read and study the text under analysis. Based on your reading, you must pinpoint the argument in the text; in other words, you have to decide what you think the author is trying to persuade the audience to think or do.
Next, identify places where the writer of the text is using ethical, pathetic and logical appeals. Your paper should discuss each appeal, and how the writer uses it, or attempts to use it, and should include examples directly from the text to support your discussion and evaluation. A good paper will examine at least two examples of each appeal, and include a well-developed discussion of what the writer is trying to do through this appeal, and whether or not they are successful.
Then, using your analysis/examination of how the writer uses ethical, pathetic and logical appeals in the text, develop an interesting and specific claim about the text itself (your thesis statement)–more than likely, your claim could be about whether or not you found the text persuasive. You are not entering into this conversation via your viewpoint on the writer’s argument. Instead you are thinking about how the text is working, what types of appeals it relies on, how it establishes logos, ethos, and pathos, and the ways it uses these appeals to engage with the issue at hand. In short, you’ll need to be rhetorical and not political as you work out your analysis.
Then, start writing. In a formal essay, you’ll probably begin with an engaging introduction that also includes your very specific thesis statement. (For example: “In ‘Cutting Edge,’ Janice Turner seems to present only the facts about cosmetic surgery, but her word choices and examples affect readers’ emotions just as strongly as their brains.”)
Early in your paper, identify the rhetorical situation for the article or essay you’re analyzing. In other words, explain who you think the target audience is and why you think the author wrote the piece. This discussion will provide important background information for your readers.
A good way to organize this paper would be to focus on one appeal at a time, and fully discuss the examples you provide. Then, move on to the next appeal.
As you move into the body of your essay, you’ll need to analyze the elements of the text you have identified in your thesis. You do this by first summarizing or even quoting the portion of the text you want to deal with. It’s your job to provide context for such descriptions. Next, use your own writing and thinking to demonstrate how this section of the text is working in reference to your claim. Be very clear about how this particular section of the text advances what you intend to say about the article as a whole. This is your analysis section, and it’s the most important thing you will do in this paper. Finally, conclude your essay with a synthesis of the analytical work you’ve done, and leave your reader with something interesting to think about in the conclusion.
Before you finalize your draft, read the sample papers included in the reading folder for this unit. Think of them as models for your own work.
This is just an example I did of an introduction based on a speech that the author did to persuade his audience to save the planet from garbage by using pathos. BUT be sure to explain how the test you use uses ethos and logos as well.
Rhetorical appeals, including ethos, pathos, and logos, effectively allow authors and public speakers to be rhetorically appropriate and persuasive. They appropriately involve the audience in various compelling means that encompass carefully selecting how to craft their arguments for the outcome, audience agreement with the point is attained. The application of logos, ethos, pathos, and its affects can be conveyed in arguments such as speeches, texts, or presentations like “How to save Earth with 5 minutes a day of responsible consumerism” (Frankson). This talk informs the audience on how and why being an educated, conscious consumer can save the planet. Shaun Frankson uses pathos his presentation by pointing out the damage that is inflicted on our planet from plastic to generate a strong thesis statement. This makes arguments to be rhetorically effective and persuasive, in that use of pathos can persuade by appealing to the audience’s emotions.
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