Please in your group analyze the marketing activities of a company of your choice (Existing or Created). This analysis should cover the major topics as discussed in the course. The paper should focus on the strategic marketing decisions of a particular product or service. You will take the position of a marketing manager for the product or service.
Written analysis of product/service should include the following as appropriate (or as needed).
Environmental threats and opportunities S.W.O.T (political, demographic, technological, cultural, legal, etc.)
Target customer group
Behavior aspects of buying process
Current Strategy description and evaluation of the following:
Product (production time, life cycle of product)
Promotion Mix, marketing mix(personal selling sales promotion, advertising)
Social media uses, positivity/negativity (if any) in marketing the company
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