This paper requires developing a marketing strategy for Canadian Solar Inc. the company’s website is www.canadiansolar.com
The two topics needed in the paper are BRANDING STRATEGIES and PRICING STRATEGIES for Canadian Solar. This paper only requires 3 pages double spaced, but please be sure to use a few sources for every paragraph.
I posted an example in the attachments. The sources are very important to the success of the paper
I will include instructions from the syllabus below, please let me know if you have any questions.
Please develop a marketing strategy for this client based on your STP strategy. The following marketing strategy elements are interdependent and are crucial components of a successful marketing plan. Click each component for more in-depth information:
branding strategies—Describe the needs and wants of your target customers and how you intend to position the offerings versus the competition. Present a detailed description of the different types of products or services that you intend to sell in the US market, including their attributes, features, and quality level, along with the brand names, intended packaging, logo, and supplemental products and services. As you make these branding strategy decisions, it is imperative that you stay focused on the customer. Remember that the company’s customers do not buy features; they buy benefits, both tangible and intangible. It is also critical to understand the customer: think about who makes the purchase and who influences that decision.
pricing strategy—Pricing is very strategic, as it is the only marketing mix variable that generates income. As a marketing team, you need to decide on your price objectives and strategies. Think about pricing tactics like discounts and incentives. You need to decide whether your pricing strategy should be skimming, premium, or market penetration given the nature of the offerings, your customers, and your major competition. Profit margins and breakeven analysis will also need to be considered. As you determine your final price points, you’ll need to consider the perceived value of your offerings. Describe how you would go about making these decisions as well as the major issues involved.
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