Brands & Branding Project

Part 1

Identify challenges with building your brand and the problems the brand has that you need to solve

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Identify key insights with your brand, customers and competitors that influence how you could define and differentiate yourself. Research your brand extensively and include:

Customer analysis: trends, motivations, unmet needs, segments

Self-analysis: your existing brand image, brand heritage, strengths/weaknesses, the higher purpose

Competitor analysis: brand image, strengths/ vulnerabilities

Part 2

Develop a new brand vision and proof points. Include a higher purpose (brand purpose) and value proposition.

(Include at least Parts 1& 2 in your draft, which can be in bullet point/outline form)

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