Consumer psychology

Research question: can price and freebies influence consumers’ perception of the product’s efficacy? Hypotheses: H1: High pricing positively influences the product’s efficacy perception. H2: Freebies influence the product’s efficacy perception. H3: High pricing has a positive influence on freebies. I would like hypotheses to be tested in ONE study with a main theme of testing vitamin C. This topic relates to business (consumer) psychology and methodology should cover: The design of the study: within or between subject, how many factors (independent variables) Participants: who were your participants (e.g., students, random population) The dependent variable: how did you measure it? The independent variables (including moderators/mediators): how did you measure them? Any other measures/scales. The procedure of the data collection (i.e. what were the instructions for the participants, how did you collect the data: e.g., pen & paper questionnaire, online survey, interview, …) Which analysis did you use to test your hypotheses? (e.g., ANOVA, Chi-squared, repeated-measures t-test) There is no need to write about results or discussiobcqn, only methodology. Thank you!

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