Step 1: Select an Existing or New Consumer Company
Step 2: Select New Product or Service
PRODUCT SELECTION: After selecting an existing or new consumer company, you must then decide on a new product/service for that company. If an existing consumer company is chosen, such as Apple, Nike, or Proctor & Gamble, a new product/service must be conceived which the company does not currently produce and that can be introduced to an entirely new consumer target segment, market, one in which the company doesn’t currently market too.
Step 3: ANSWER AND SUBMIT THE FOLLOWING QUESTIONS IN ESSAY, NOT BULLET POINT FORMAT
Explanation of why you have chosen this company and product/service?
Summary of the product or service you will develop your advertising campaign, plan around?
Briefly identify your target market, the audience in terms of to whom your advertising campaign, the plan will be directed, and potential customers most likely to buy your company’s new product or service.
Requirements and Format
Length: not to exceed two (2) pages double-spaced, typed, 12 pt. font, 1” margins.
Your submission must follow APA format
All phrases and para-phrases must use in-text citations (APA style) and with full references on the reference page.
Research materials should be high-quality sources such as those available through the library’s online databases.
Supplementary materials (such as tables, figures, screenshots), can be present in appendices that are not included in the page limit, but their contribution to the report should be integrated within the main text.
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