Global Marketing
– Choose an existing innovative product and choose a country to sell this product (Global marketing plan product)- Check on the net concerning the plan as well as the concepts in global marketing
– Mention the product, explain why you chose this product, explain and give the reason for this choice, and other benefits of launching this product in the choice of the chosen country.
-Analyze the country you want to launch the product (see Macro-Environment, PESTEL, Cultural of the country before launching the product)
-Analyze the competitors
– Marketing research
– Segmentation, Targeting, Positioning
– Market entry method
-Marketing program (see marketing mix in relation to standardization and adoption), or adapt in relation to the country.
– distribution, communication, control side.
– Make a conclusion
And put the references
This duty is to apply knowledge but not theories please. Please read the instructions carefully and research the net before beginning this assignment. Thank you
