State the marketing research problems for each of the following management-decision problems:
Should a new product be introduced?
Should in-store promotion for an existing product line be increased?
State the management-decision problems for which the following marketing research problems might provide useful information:
Evaluate the effectiveness of alternative TV commercials.
Estimate sales and market share of department stores in Chicago.
Your final submitted assignment MUST be typed in MS Word
IMPORTANT: Review Ch 3 Supplemental Slides for assistance with #1 & 2 and also review Ch 3 in your textbook.
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