Final Project- The Marketing Plan
Develop a Marketing Plan for a Global Market expansion.
In this project, choose an existing company and an existing brand to be part of a global expansion marketing plan.
Develop the following elements of the Marketing planning process:
A company mission statement
A company SWOT analysis
Marketing Objectives for the company
Cultural Analysis of targeted expansion
Economic Analysis of targeted expansion area
A description of the target market
A positioning strategy
A brief outline of the Marketing mix strategies:
The product
Pricing
Distribution and
Promotion strategies that satisfy the objectives and address the target market.
Summary
Contents must include:
Title page
Executive Summary One page only
Introduction to project Literature review (citations included)
The complete Marketing Plan ( Mission Statement – Marketing Mix)
Summary: conclusions and recommendations
References (7-8) APA format Use of higher level reference materials is required, e.g. ProQuest (WSJ,Bloomberg)
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