Role of English Language in International Business

Essay Question:
Critically evaluate the notion that all international business interactions can be conducted in the English language. Your discussion needs to include reflections on the role of English in international business, and also on the role of ‘other languages’ and you also need to include case study examples to illustrate and
deepen your line of argument.

Case Study 1: Challenges in working across cultures – reflections of two executives
Case Study 2: Implications of a common corporate language decision in a cross-border merger

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Role of English Language in International Business
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Theories to use in Essay:
– Intercultural Communication
– Non verbal communication
– Cross cultural communication
– Barriers in relationships – anxiety, ethnocentrism, stereotypes, prejudice

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