Hi, I have worked with you before and I would like to do it again. I have to do a 3000 word essay (not obligatory)
The main objective of this assignment is to propose a digital marketing strategy on the company Blink Sistemas, a technology consulting company based in Madrid, Spain considering the latest technologies and tools available in the market.
– The case must be subject of the design of a novel marketing strategy including:
o Content and inbound marketing strategy.
o Data-Driven and DMP strategy.
o Marketing automation strategy.
o Big Data & AI strategy
The company wish to expand their service portfolio into Advanced Analytics (AA). They’ll need to build new relationships with
new stakeholders:
• Data & Analytics (D&A) departments, in charge of Data Science (DS) and AA
• Line of Business (LOB) functions with AA needs currently unresolved.
These are the guidelines:
• Paid media must not be the main budget outlay; it should only be used to support other initiatives.
• Leveraging data is key. Every action should be data-driven AND should generate new data to be analysed in order to enhance any future action.
• In the market, there is a lot of interest about AA, but that does not always translate into a commercial opportunity. Thus, lead qualification and nurturing are crucial. The Marketing Department’s performance will be measured by the volume and % of Marketing Qualified Leads (MQL’s) that then mature to Sales Qualified Leads (SQL’s).
• The company’s brand image should be reinforced, not eroded, by this new strategy
I have uploaded the syllabus and essay, and the classes for further assistance. I will be in touch regularly to see how is it going. Thank you”
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