Research on households
You will begin by researching the changes in households over the last 50 years. Consider things like: Are there more single parent families? How about blended families? Consider things like this and determine products and services that “fit” today’s households. Please use proper research and support for your information. Your paper should include a proper cover page and references.
Based on those changes, you need to write a paper that addresses those changes. The paper should address the following questions/issues:
How have households changed over the past 50 years?
Are consumer behavior models and approaches relevant?
Give examples of products and services that “fit” today’s households and of those that fail to meet the realities of household living.
Do you see opportunities for marketers based on the changes in households’ consumer purchasing habits?
