Activity 2

Activity I: Three new-product ideas have been suggested. These ideas have been rated as shown in the Table below Product* CriteriaABCWeight (%)Development costPFVG10Sales prospectsVGEG15ProducibilityPFG10Competitive advantageEVGF15Technical riskPFVG20Patent protectionFFVG10Compatibility with strategyVGFF20    100* P = poor, F = fair, G = good, VG = very good, E = excellent

  1. Using an equal point spread for all five ratings (i.e., P = 1 ,  F = 2 ,  G = 3 ,  VG = 4 ,  E = 5 P=1, F=2, G=3, VG=4, E=5), determine a weighted score for each product idea. What is the ranking of the three products?
  2. Rank the criteria, compute the rank-sum weights, and determine the score for each alternative. Do the same using the rank reciprocal weights.
  3. What are some of the advantages and disadvantages of this method of product selection?.

Activity II: Using MAUT and the AHP, perform an analysis to select a graduate program. Explain your assumptions and indicate which technique you believe is most appropriate for this application.

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