The marketplace is filled with many products and brands. Unilever is a company that

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produces personal care items such as Suave shampoo and distributes them to a vast

array of retailers. The retailers, in turn, offer the product to consumers. Sometimes, the

consumers are end-users of the shampoo. Other times the ‘consumer’ maybe another

store which will, in turn, re-sell the product. In this assignment you will examine why

retailers adopt the pricing strategies they do as well as various consumer shopping



Choose a product you buy on a regular basis. Examples could include food products,

gasoline, health and beauty items, etc. Find this product for sale at three different

locations. This can be online through Amazon or another online retailer or in a

traditional store. Develop a chart that identifies the product you are researching, the

companies you visited which sell them and the price each of the retailers is charging for

the product. Make sure you are comparing the same size and quantity of each. For

example, if you are comparing Suave shampoo, you want to find the same type and

size of Suave shampoo to compare. You will evaluate the pricing factors and strategies

for this product.

Provide an introduction to the company, the needs/value they are serving, their target

customer and the social media platforms they are utilizing. If they are using multiple

platforms, list them here and then choose 1 to evaluate in the next section.

• Start with an introduction paragraph that Introduces and describes your product

and why you chose this product.

• Develop a chart that identifies the product, companies you visited which sell the

product and the price for each.


Product Company Price

MKT200 – Principles of Marketing

Unit 4 Assignment: Pricing






30 o.z

Walmart $2.82






30 oz.

Target $2.99






30 oz.




• Explain why you think there are price differences for the same product at different

stores. Include at least 2 of the external and 2 of the internal factors which might

be affecting the companies pricing strategies.

• Describe why consumers might decide to purchase the higher-priced item even

though it can be purchased less expensively somewhere else.

• Conclude your paper with an overall assessment of what you learned from this

comparison. What

• Include at least two resources to support your work. At least one resource must

be from the Post University library.


• Length: at least 2 double-spaced, APA formatted pages (Not including cover or

reference pages)

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