Marketing

Go to AdAge.com’s Web site at (http://adage.com/)or Advertising World at (http://advertising.utexas.edu/world). Find a recent article about international advertising. Download its contents. Write your findings on the content of the article to the class or instructor using APA format (at least four pages long).

2.Go to AdAge.com at (http://www.adage.com). Find the last report available about award-winning international commercials (these may be from any of the media forms–note that these awards occur at different times of the year). After examining the commercials and their reported content, comment on why you think they might have won (or been designated as being award-winning). Was there anything that the commercials had in common? Did the commercials seem to be standardized or adapted? If many commercials are listed, you pick a sampling for purposes of your report.

3.Pick two countries of your choice and do research on their markets so you can develop a cultural “must-know” list for your companies. Your list will be used to acquaint your company’s managers with facts before they enter the countries and attempt to sell in their markets (if you need to make certain assumptions because of the nature of your product or service, you may do so). Using the Yahoo (http://www.yahoo.com or Google (http://www.google.com search engines, find the cultural data that will help you to design your list.

4.Pretend that you are the U.S. manufacturer of a) an automobile, b) a computer, c) a pair of jeans, and d) cut flowers. Select the best way to transport your merchandise to a) Europe, b) Canada, and c) Japan. Once you have selected the optimal transportation form, give the reasons why you selected the method (make a strong contribution).

5.Go to the Web site entitled “Port Rankings” (http://www.aapa-ports.org/Industry/content.cfm?ItemNumber=900). Examine the wealth of information available on this site. Examples of information that can be obtained are ships and ports that aid transportation and logistical endeavors worldwide. If you were a logistical planner seeking to go abroad with your company’s products, what could you use from this site? Draw a profile of the material that might be useful to you.

Expert Answer:

For international advertising, it is important to consider cultural differences and local market conditions when creating advertisements. This may involve adapting the content and messaging of the advertisement to better fit the local culture, or using local language and imagery. It is also important to research and understand local laws and regulations related to advertising, as these can vary significantly from country to country.

When evaluating award-winning international commercials, it may be useful to consider factors such as the creativity and originality of the ad, the effectiveness of the messaging and storytelling, and the overall production quality. It is also possible that certain themes or elements may be more universally appealing, such as humor or heartwarming moments.

When researching cultural differences in marketing, it can be useful to consider factors such as consumer behavior, local customs and traditions, and cultural values. For example, in some cultures it may be more common to emphasize the practical benefits of a product, while in other cultures the emotional appeal may be more important.

For transportation of merchandise, a number of factors should be considered, including cost, speed, reliability, and the type of product being shipped. For example, air transportation may be the most efficient for high-value, time-sensitive products like computers, while ocean shipping may be more cost-effective for larger, lower-value products like automobiles.

The “Port Rankings” website may be useful for logistical planners seeking information about ships and ports that can facilitate transportation and logistical endeavors worldwide. Some specific types of information that may be helpful include details about port infrastructure and facilities, shipping routes and connections, and local regulations and customs procedures.