the real impact of using a sustainable approach on ads in the purchase decision of women from generation Y

Hi! I’m about to finish my final project for the College. It’s a research on the real impact of using a sustainable approach on ads in the purchase decision of women from generation Y, and I need help with the final requests.

My literature review is ok, but I need to develop a bit better the triangulation: Referring my findings to my primary research better (the job is done, I just need some improvement).

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Tables/Images – I would like to include more images on my findings – this is full of percentages that would easier to visualize and images. (I have the results of the survey on Google forms, maybe you could copy some graphics from there).
Formatting – Harward format (this part is almost ready to be honest – citations are ok too).

The point here is more about the triangulation…. say that people are more aware of social issues, but they don’t really know when a brand is sustainable, so they end up trusting juts on ads that’s the reason ads are still very importante for brands

Expert Answer:

As for your findings, it sounds like you’ve identified that people are more aware of social issues but may not necessarily know which brands are sustainable. This is an interesting point, and you could consider discussing why this might be the case. For example, do people not have enough information about which brands are sustainable? Do they not prioritize sustainability when making purchasing decisions? Understanding the underlying reasons for this gap in knowledge could help to inform your recommendations for how brands can more effectively communicate their sustainability efforts to consumers.

You could also consider discussing the role that advertising plays in shaping consumer perceptions of sustainability. Do people rely on advertising to learn about which brands are sustainable, or do they use other sources of information? Do certain types of advertising messages or marketing techniques seem to be more effective at communicating sustainability? Answering these questions could help to provide insight into how brands can effectively communicate their sustainability efforts to consumers and potentially influence their purchasing decisions.


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