Implementation Schedule and Financials

In this section, describe how you will implement the marketing mix strategy, with specific action steps identified. This section also contains key financial information.
-Metrics: What is the Return on Marketing Investment (ROMI)? . (Projected) Given your projected level of sales, what will your unit and dollar market share be?; market penetration, margin on sale, Customer Lifetime Value (CLV).
-Action plan: discuss timing, decide who should be responsible for the various aspects of implementation, and indicate the recourses necessary to implement the marketing plan.
-12 Months sales projections: Use realistic estimates. Some secondary data research should help here.
-Marketing budget: forecast the needed expenditures to implement the marketing plan that you build.


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The following describes the implementation of the marketing mix strategy, with specific action steps identified.

The Return on Marketing Investment covers the measurement of the effectiveness of the Smart Mask marketing campaign. It will be determined by calculating the sum of revenue against the marketing investment to only reflect the results of the marketing campaign. For it to be viable, it should be to the ratio of 5:1 or higher. In this case, the total marketing investment comprising TV commercials, online advertisements and social media is $35,000, $10,000 and $5000 respectively bringing the total to $50,000. For this expenditure to be valid, the total sum of revenue projects is at least $250,000 to reach the projected ROMI.

On the action plan, the Marketing Manager is to assume the responsibility of the Smart Mask marketing campaign. Working hand in hand with the manager will be a social media officer charged with the responsibility to promote the masks online using both social media (Facebook, Twitter, Pinterest, Tik Tok and Instagram) and blogs. A graphic design officer to create animations explaining the functions and operations of the mask since this is a new product from which the consumers have no clue about its operability and a public relations officer to take charge of the content aired on advertisements on all platforms, particularly on TV commercials. The officer will ensure all activities line up with the community and cultural standards of the market.

As already pointed out, the total expenditure on the actual product promotion project is $50,000. Added to that is the overhead cost on labour and resources comprising both hardware and software. Additionally, the cost on utilities considering the operation will be running in a building requiring amenities such as electric power and water among others. An approximate budget of about $100,000.

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