Business Studies

The purpose of this assignment is to identify social media data collection strategies and the legal and ethical issues associated with social media data mining.

Part 1

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Conduct research to identify how business organizations mine social media to collect data so they can obtain a competitive advantage in the marketplace. Locate examples of several strategies and companies. You cannot use examples already referenced in the study materials. Research the legal and ethical issues that are associated with data mining activities, including specific laws that govern data mining and examples of companies that have faced legal issues and negative consequences as a result of ethical issues resulting from the data mining strategies they employed.

Create a PowerPoint presentation (minimum of eight content slides) that summarizes your findings and addresses the following. Include a reference slide at the end of the presentation.

Describe strategies business organizations use to mine social media to collect data and provide supporting examples.
Discuss how the data that are mined via social media can be used to create a competitive advantage for the business organizations.
Describe legal issues associated with business data mining activities, including specific laws governing data mining practices.
Provide an example of a company that faced legal issues as a result of the data mining strategies it employed.
Discuss ethical issues associated with business data mining activities.
Provide an example of a company that faced negative consequences as a result of ethical issues resulting from the data mining strategies it employed.
Part 2

Practice delivering your PowerPoint. Using Loom, record your delivery of the PowerPoint presentation. Refer to the study materials for additional guidance on recording your presentation with Loom. Employ the following public speaking strategies:

Speak slowly and clearly.
Make eye contact.
Present yourself in a professional manner.
Make sure that you are visible in the video.
General Requirements

Refer to the resource, “Creating Effective PowerPoint Presentations,” located in the Student Success Center, for additional guidance on completing this assignment in the appropriate style.

Submit the PowerPoint presentation file with the link to the Loom video presentation as the last reference in the references list slide. Do not try to upload the video file: It will be too big and will not upload. Do not submit any other file format, such as an Adobe PDF file, or you will not earn full credit.

While APA style is not required for the body of this assignment, solid academic writing is expected, and documentation of sources should be presented using APA formatting guidelines, which can be found in the APA Style Guide, located in the Student Success Center.

This assignment uses a rubric. Please review the rubric prior to beginning the assignment to become familiar with the expectations for successful completion.

You are not required to submit this assignment to LopesWrite.









Social Media and Data Mining







Social Media and Data Mining

Big data and data mining have become household name within every other industry. Data analysis has led to so many business successes including the most popular Moneyball. Social media mining and big data can be surely considered as the 21st century biggest phenomenon. The recent controversies surrounding tech Giants such as Facebook and Cambridge Analytica were highlighted, and concerns raised to the public (Mendes and Vilela, 2017). This study will investigate social media data mining strategies that companies use period the study will also analyze how industries and companies uses my data to create a competitive edge for their businesses. The legal issues that surrounds data mining and big data will also be discussed within the study. The several ethical issues that surrounds data mining business will also be mentioned within the study.

Social Media Data Mining Strategies

Some of the most common data mining techniques used in the 21st century include keyword extraction, sentiment analysis, market and trend analysis, and predictive analysis.

Using Mined Data for Competitive Edge

Companies uses big data and data mining to gain competitive edge in the industries through sales forecasting, database marketing, merchandise is planning and to gain more customer loyalty.

Legal and Ethical Issues Surrounding Data Mining

It is very difficult to separate technology from Ethical and social responsibility. Ethics standards through which businesses are conducted using technology and in an online environment. Data mining has so many controversies when it comes to ethics and legal issues. Most of the ethical issues surrounding data mining activities is that most companies collect data without the consent of the owners and use them for monetary profit of their businesses.

Company with Data Mining Issues

Cambridge Analytica and Facebook have been on the spotlight for data mining issues before. Cambridge Analytica was accused of collaborating with Facebook to data-mine and use the data for mostly political and business profits (Mendes and Vilela, 2017).















Mendes, R., & Vilela, J. P. (2017). Privacy-preserving data mining: methods, metrics, and applications. IEEE Access, 5, 10562-10582.



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