5 Marketing concepts

There are 5 Marketing Concepts that you should take into consideration when developing Marketing Strategies.
Production Concept,
Product Concept,
Selling Concept,
Marketing Concept,
Societal Marketing Concept
In this assignment, pick out a company that you choose to do some research on. The 5 Marketing Concepts is what you are looking for in that company. An example is Nike, “The early Nike marketing strategy succeeded by selling benefits, not products. … His only goal was to promote a sport and an idea that he believed in.” https://coschedule.com/blog/nike-marketing-strategy/


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The 5 Marketing Concepts: A Case of Apple


Production Concept

Apple focuses on the production and creation of incredible products like laptops that meet customer’s needs. These products are sold at a relatively higher price. Perhaps, this explains why the company began producing iPhones and iPods which are sold at a cheaper price, a move that has made it possible for the company to gain a competitive advantage globally (Almutairi, 2018).

Product Concept

Apple Inc. is committed to providing products (gadgets) with great and unique features that allow customers to have the best experience (Al Badi, 2019). Despite being expensive, many customers tend to favor the gadgets and laptops produced by Apple due to their quality, innovative features as well as performance. Without a doubt, the customer’s brand loyalty is tied to the benefits they get by using Apple products.

Selling concept

Like many companies, Apple Inc. executes several strategies to ensure that customers are informed about the products and services offered by the company so that they can make purchase decisions. Apple’s marketing strategy is founded on exclusivity and simplicity. The company has managed to inform many people across the world about the quality and availability of its products through integrated marketing communications that include sales promotions and advertising. Sales promotions and advertisement is carried out through social media, a move that has helped Apple to reduce marketing cost and at the same time increase sales.

Marketing Concept

Apple does not only create a quality product but also create an experience. The organization gives attention to its unique value proposition and develops strong relationships with customers and its partners. Through its product offering, Apple delivers products that deliver value better than the rival firms and as a result, it has gained a competitive advantage over time.

Societal Concept

Apple has demonstrated its commitment to high standards of social responsibility in the world. For instance, the company contributes to environmental sustainability by using environmentally responsible production processes. Besides, it is committed to providing a safe working condition for workers and taking part in corporate social responsibility.











Al Badi, K. (2019). Implementation of marketing concept and organizational culture in SMEs in Al Buraimi–Oman. Benchmarking: An International Journal.

Almutairi, F. (2018). An investigation of the use of student-generated digital video to support       students’ engagement in their own learning (Doctoral dissertation, University of       Southampton).

https://www.ijser.org/researchpaper/Apple-Inc-Industry-Analysis-Business-Policy-and-     Strategy.pdf


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