Crazy Icy Dots
VERY IMPORTANT ASSIGNMENT NOTES:
EXECUTIVE SUMMARY
The executive summary is your chance to briefly highlight the important aspects of your venture. As a summary, it should be short: fit it on one page. You MUST provide highlights regarding your top 4 company features from the list of features below:
• Your mission and goals
• The product
• The market and its potential
• The marketing plan
• The management team
• Key elements of your operations
• Funding requirements and profit forecasts
• Return to the investor
Vision and Mission Statements/Goals
ANSWER
Crazy Ice Dots
The Product
The Ice Dots product gives all users a creamy sensation feeling and comes in frozen form. It comes in all colors and flavors to meet the interests and satisfaction of every customer. Our product is a delicious blend of fruity flavors that quenches thirst. Depending on the client’s taste and preference, our wide range of ice dots products will ensure that they return for more. We take pride in our unique and unbeatable ice dots product, and we believe it will capture a large market share.
Mission and Goals
Our mission statement is, “To offer products that generate absolute user satisfaction.” We believe that our consumers are a top priority, which makes us committed to delivering products that meet their satisfaction and expectations. Our vision is “To make people happy and enjoy life extensively with our thirst-quenching products.” Our goals are being the best joint for freshly made ice products that are healthier and build a reputable brand locally and globally. We believe that health comes first, and our products will be custom made to have minimal health implications on the users. As a company, we believe that this will advance our brand locally and internationally.
The Market and its Potential
Our target is children and young people. These segments admire and increasingly utilize snacks, and we believe that their consumption trend is a key plus for our business. There is a massive potential in the market due to the high number of these populations in our communities. Areas such as amusement parks and other recreational segments will be our key target markets for the products.
The Management Team
On top of the organizational chart will be the Chief Executive Officer, also operating as the Director. The General Manager will also be a key team leader to oversee daily operations and implement strategies. Other positions in the management team will include the human resource manager, logistics manager, sales and marketing manager, and the finance manager handling each unit’s daily operations.
