Final project part 11: product marketing recommendations

Final project part 11: product marketing recommendations
Task: Submit to complete this assignment

Continuing with the scenario from your product overview, report your findings and recommendations to the stakeholders of your company.

Your job is to help the company launch a new pet food line. The food line will be for both cats and dogs, and the company is excited because the product is made of all natural ingredients. You will need to make some key strategic recommendations about how to launch and promote this new product line. Create a presentation to share your recommendations with the stakeholders within your company.

The following aids are provided for guidance:

A complete example presentation called Part II Exemplar – Tip Top Bakery Marketing Recommendations for presentation ideas and guidance
A presentation template, the Final Project Part II Final Submission PPT template, for your own marketing recommendations

Prepare your marketing recommendations presentation using the Final Project Part II PowerPoint template provided. Ensure that your presentation addresses all of the critical elements in the Final Project Part II Guidelines and Rubric document.

To complete this assignment, review the Final Project Part II Guidelines and Rubric document.

MKT 113 Final Project Part II Guidelines and Rubric
Overview
Part II of the final project for this course is the creation of a product marketing recommendations presentation.
Continuing with the scenario from your product overview, it is now time to report your findings and recommendations to the stakeholders of your company. Remember that your job is to help the company launch a new pet food line. This line will be for both cats and dogs, and the company is excited because the product is made of all natural ingredients. You will need to make some key strategic recommendations about how to launch and promote this new product line. Create a presentation to share your recommendations with the stakeholders within your company.
In Final Project Part II, you will demonstrate your mastery of the following course outcomes:
● Utilize foundational marketing terminology for identifying effective marketing strategies
● Describe internal and external market factors that impact marketing decisions and strategies
● Describe the role of the consumer for improving marketing strategies
Guidelines for effective presentations: Your final presentation must be submitted using PowerPoint. As a reminder, students have access to PowerPoint. Please click here for additional information on this.
● The PowerPoint file you have been provided has been set up for you as a template. You have multiple layout options available to you. If you do not have PowerPoint software, you can open (but not edit) the presentation template by using Office PowerPoint Viewer 2007.
● Be consistent with the style of text, bullets, and sub-points to support a powerful presentation that allows your content to be the focus.
● Each slide should include your key point(s). Key points should be bulleted, short, and to the point.
● Use clip art, pictures, charts, tables, and diagrams to enhance but not overwhelm your content.
● Be mindful of the intended audience.
Below are links that offer helpful tips and examples for developing your presentations:
● Making PowerPoint Slides
● How to Avoid Making a Bad Presentation
● 10 PowerPoint Presentation Tips
● 7 Design Tips on how to Make Effective, Beautiful PowerPoint Presentations

Prompt
Your product marketing recommendations presentation will consist of presentation slides with speaker notes. Audio narration is also an option; however, transcripts must be provided.
Specifically, the following critical elements must be addressed:
I. Product Marketing Recommendations
a) What does social responsibility mean to a company? Why is social responsibility important? Why should your department (marketing) be
interested in it?
b) How will the internal market factors impact the marketing strategies you are suggesting? Utilizing the SWOT analysis you completed in the
“Market Factors” section, elaborate on the strengths and weaknesses that the company should consider. Which are the most important and
why?
c) How will the external market factors impact the marketing strategies you are suggesting? Utilizing the SWOT analysis you completed in the
“Market Factors” section, elaborate on the opportunities and threats that the company should consider. Which are the most important and
why?
d) How will you leverage your target market’s needs and wants in the marketing strategies you are suggesting? Provide examples. Utilizing the
work you completed in your target market analysis, how does understanding your target markets wants and needs help in developing a target
marketing strategy?
e) How can you expand your target market to reach more people in the marketing strategies you are suggesting? Provide examples utilizing the
work you completed in your target market analysis to support your ideas.
Final Submission: Product Marketing Recommendations
In Module Seven, you will submit your product marketing recommendations presentation. It should be a complete, polished artifact containing all of the critical elements of Final Project Part II. It should reflect the incorporation of feedback gained throughout the course. Your presentation needs to be in PowerPoint or a similar presentation program and should include either an audio overlay of your presentation or detailed speaker notes of your presentation. This submission will be graded using the Final Project Part II Rubric.

Final Project Part II Rubric
Guidelines for Submission: Your product marketing recommendations presentation must contain 5–10 slides and use APA 6th edition format for formatting and
citations, where applicable. It should include either an audio overlay of your presentation or detailed speaker notes of your presentation.
Critical Elements Exemplary (100%) Proficient (85%) Needs Improvement (55%) Not Evident (0%) Value
Social Responsibility
Meets “Proficient” criteria and discusses additional ways to make marketing socially responsible
Describes how the marketing strategies recommended demonstrate that the company is socially responsible
Describes marketing strategies, but does not discuss social responsibility
Does not describe how to demonstrate that the company is socially responsible
19
Internal Factors
Meets “Proficient” criteria and demonstrates the ability to draw connections between internal factors and marketing strategies
Describes how the two internal market factors impact the marketing strategies the student is suggesting and explains why they are important
Only describes one of the two internal market factors, or describes two internal market factors but does not explain why they are important
Does not describe internal market factors
19
External Factors
Meets “Proficient” criteria and demonstrates the ability to draw connections between external factors and marketing strategies
Describes how the two external market factors impact the marketing strategies suggested and explains why they are important
Only describes one of the two external factors, or describes two external market factors but does not explain why they are important
Does not describe external market factors
19
Needs and Wants
Meets “Proficient” criteria and provides supporting evidence to enhance examples
Describes how to leverage the target market’s needs and wants in the marketing strategies suggested and provides examples
Identifies how to leverage market needs and wants, but does not provide examples
Does not describe how to leverage target market wants and needs
19
Expand Target Market
Meets “Proficient” criteria and outlines what the new target market should be
Describes how to expand the target market to reach more people in the marketing strategies suggested and provides examples
Describes how to expand the target market, but does not provide examples
Does not describe how to expand the target market
19
Articulation of Response
Submission is free of errors related to citations, grammar, spelling, syntax, and organization and is presented in a professional and easy-to-read format
Submission has no major errors related to citations, grammar, spelling, syntax, or organization
Submission has major errors related to citations, grammar, spelling, syntax, or organization that negatively impact readability and articulation of main ideas
Submission has critical errors related to citations, grammar, spelling, syntax, or organization that prevent understanding of ideas
5
Earned Total 100%

MKT 113 final project part 1

Southern New Hampshire University

Natural Balance: All-natural dog food

Natural balance is one of the best natural dog food that my company is about to launch, this natural dog food have ingredient that will blow your mind, as your best friend (your dog) you need to treat it like yourself to keep healthy that why we are bringing this brand to your door.

Natural Balance is a great natural pet food that have good quality and by marketing some of it strength, it will grow our business. I am hoping to introduce this product to our local communicate to help jump start our newest company in order to get more customers because I know for show that whoever try our product will never go back. Also by using local ingredient may help with overhead cost and it would be cheaper when ship directly from the warehouse.

Strengths                                                                          weaknesses

Opportunities                                                                  Threats

Our natural dog food is all natural and healthy, it has the best quality and by me knowing that lot of people around here in north Dakota barely drive out side during winter, my fast and one day online delivery is bringing fast business and increasing our customers. Also by using Facebook and Instagram, it bouse our business in a day.

My target of this company is to be a world wild business, I will like to have at least 1 or 2 stores added every year. in this little area of settlement, I will firstly be loyal and have a very friendly approach to whoever live around that environment, I will also make sure to know where more people gather, a busy area close to a bigger store like Walmart. My pet store will have every pet’s food that are naturally made, and the prices will range from as low as $1 to $100, so that no matter your income, you will still afford to get your pet food. For I know people who live in a rural place always keep pets as friends, so I have to give them quality customers relation.

My main goal is to make sure that whoever work in the store have at least 2years experience on customers services and also know more about pet food, I will also have a certify doctors in my store so that my customers will know what pet food good for their pets, because that what more customers want or need for their pets.

The first area of market will be in-store marketing to my all-natural dog food, I will us large colorful signage that will let customers know our product is all-natural.  We will make a big sign every where in the store pointing out the location of natural balance dog food so customer wont struggle to get what they want, and I know with these processes, we will have the best sale. The second marketing channel I will use is a well maintain product website, we will have difference coupons depends on the amount purchase, and how many times you use the website. We will have a clear views and directions of how to use the website as well as the returns policies and clear pictures of our products.

The third marketing channel we will use is social media, we will create a Facebook page that we will be able to post product updates and prices changes, all followers on our page will earn some kind of coupon if they make any purchase, as well as Instagram page.

Billboard is chosen marketing channel will be avoid by our natural pet food for these reason, during winter time, snow is every where and people barely do out, and even people who travel focus only on the road because it get really bad so no one will really pay attention on the billboard advertisement.

We truly want what is best for your pet, our all-natural balance dog food is coming close to your door to give your dog what it deserve.