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M6 Assignment: Part One

 

Name

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Course

Instructor

Due Date

Report on Communicating Effectively Using Social Media

Today, social media is everywhere with increasing applications and platforms through which people can interact and communicate. Social media accounts are no longer considered “nice” to have but have become part of everyday interaction. While social media provides a convenient platform for communication, its use in business communication has to be regulated to ensure effective communication and avoid the various problems that may arise as a result of improper usage (Aral et al., 2013). To ensure effective communication, the following guidelines should be followed when using social media in the business environment:

Learn How Different Media Work

The first step is learning how to use social media. Employees and executives must familiarize themselves with how each medium works to ensure that they use the appropriate medium for communicating different types of information. LinkedIn is used differently from Facebook or Twitter. To ensure proper usage, people should learn and be trained on how to use different media (Remidez & Jones, 2012).

Always Ask and Avoid Making Assumptions

While an individual may understand how to use social media, having been using it daily, colleagues and executives may not have the same understanding and experience. It is, therefore, important to ensure that you do not assume that everyone is conversant with the use of social media. Some people may not want to connect through social media since they may not feel comfortable with such platforms. Always ask colleagues and executives how they prefer to communicate. It would be useless to communicate work problems and issues through Facebook if a colleague does not regularly check their Facebook account. Some people prefer emails or phone calls over social media communication.

Practice Caution and Be Aware

People need to understand that everything posted on social media has an impact. People judge others based on what they post and communicate through social media, how they respond to other people’s posts, and their general use of social media. In the same way, individuals should understand that their posts and actions on social media represent their company, coworkers, and executives. Caution should, therefore, be taken when communicating via social media platforms.

Understand the Norms of Professional Communication Online

To build a professional image online, one must learn the norms of professional communication using online platforms. People should ensure that they behave courteously with people and colleagues online, just as they would offline (Remidez & Jones, 2012). Chat and informal language should be avoided to avoid sounding unprofessional and rude. Respond to people when they send you messages and comments, and acknowledge the receipt of information sent through social media.

Understand Security, Time Management, and Legal Ramification Issues

Almost everything shared online is accessible to the public. Therefore, people should be cautious of the information shared online. Security settings should be put in place to protect proprietary information and private documents. It is also important to acknowledge that social media use can be a huge time drain, which can negatively affect productivity. The use of social media during working hours should be regulated to ensure that employees do not waste time on different sites. Many legal issues may arise with the use of social media in business. People have lost their jobs for certain posts online. It would be great for the company to develop a social media policy to ensure that people know what to post and what not to post to avoid legal issues. Without such knowledge, people may end up sharing company secrets without realizing it.

Conclusion

Social media use is a great way of communication when properly managed and used within the company. Employees and executives should follow the guidelines provided to ensure the appropriate use of social media platforms and ensure effective communication.

References

Aral, S., Dellarocas, C., & Godes, D. (2013). Introduction to the special issue—social media and business transformation: a framework for research. Information Systems Research, 24(1), 3-13.

Remidez, H., & Jones, N. B. (2012). Developing a model for social media in project management communications. International Journal of Business and Social Science, 3(3).

Assignment Instructions

 

M6 Assignment

 

The M6 Assignment will have two parts.

 

Part One requires you to create guidelines for communicating effectively using social media. You will research what different organizations have created and also review what your own organization has created to ensure that employees follow the professional guidelines for communicating through social media on behalf of the organization. Your guidelines will be written in a report-style to your company’s CEO. If you are not currently employed, you can create a mock company in which to use for this assignment. Your report will be a minimum of two pages. Please include a cover page and a reference page with your report submission. You should use a minimum of four sources with APA formatting.

 

Part Two requires you to consider your own digital footprint and how your actions online will impact your professional career. You will create a PowerPoint presentation that includes the following elements:

 

1. Discussion of which social media platforms you use and for what purposes
2. Discussion of how social media impacts one’s ability to be hired by a company
3. Discussion of what type of digital footprint you will create for yourself

 

The PPT presentation should be a minimum of 10 content slides (not including the cover slide or the reference slide). Include either speaker notes in the “notes” section in the slides or record audio on each slide. A minimum of two sources are required. Use APA formatting for all sources.

 

When you are ready to submit your slides and script, you must save your slides in a format with the slides on the top of a page, with the accompanying notes (your script) beneath each slide, as seen below.

 

Beware of GOLDFISH EFFECT

Do not submit a PowerPoint file. Instead, print your notes pages to PDF, or export your presentation to Word, and choose the layout with “notes below slides.” I must be able to see both your slide and script on the same page; if not, your speech will be returned with a zero for a grade, and you will have one opportunity to revise.

 

If you are using Microsoft PowerPoint, see the article Print slides with or without speaker notes and for how to do this using Google Slides, see https://productforums.google.com/forum/#!topic/docs/NlKimlcNaaQ

 

 

 

Frequently Asked Questions

FAQ on Assignment 6

FAQ on Speakers Notes (Required for Assignments 3 & 6)

How to Put Speaker Notes & Slide on Same Page

 

 

 

Length/Formatting Instructions

 

Length

 

Part One: Two pages

Part Two: 10 content slides

 

Font

 

For Part One: 12 point, preferably Calibri Font, no more than 1″ margins

 

 

 

For Part Two

 

For the slides: 36-point minimum, preferably Calibri font

For the slide notes: 12 point, preferably Calibri Font, no more than 1″ margins

Program/File Type

 

Part One: Word or PDF

Part Two: PDF only

 

Attachments

 

Referencing system

 

APA referencing system is necessary in assignments, especially material copied from the Internet.

 

For examples of correct citations, visit the following links:

 

http://owl.english.purdue.edu/owl/resource/560/01/

 

File Name

 

Assignment 6_Student’s Name