Tourism
https://m.longhornsteakhouse.com/about-us
Chapter 7: Discussion – LongHorn Steakhouse
Visit the LongHorn Steakhouse’s website and discuss about the restaurant concept and their target market.
Do you think their menu match with the restaurant’s concept and decor?
Now research a contemporary restaurant website (independent, restaurant group or chain restaurant) that fully and creatively supports the restaurant’s theme.
Discuss why you chose that website, and why do you think the website is effective?
When describing a restaurant’s concept, one evaluates the overall idea and theme, including menu designs, style of service, décor, and food style. Longhorn Steakhouse restaurant concept can be described as a casual dining, full service, serving both lunch and dinner type of restaurant characterized by a Western and Texan theme. Just like its name, “Longhorn Steakhouse,” the restaurant is best known for serving different kinds of steaks and barbecue and targets all types of customers, most especially local consumers. Longhorn’s menu matches its restaurant concepts, décor, and overall idea and theme. The restaurant is commonly known for its steak with the menu categorized in favorites, specials, dinner, lunch, and children menu trends. In each menu trend, we have steaks, ribs, chicken, salads, and shrimps, among others served. To communicate the Western and Texan theme, the restaurant’s décor in each Longhorn Steakhouse restaurant is decorated in oil paintings, presence of Western memorabilia, and photos. Hence, the restaurant’s menu, décor, and theme match its restaurant concept.
A chain restaurant that supports Longhorn Steakhouse’s western and Texan theme and concept is the Texas Roadhouse restaurant. The official restaurant’s website is https://www.texasroadhouse.com/menu/food/starters. Texas Roadhouse restaurant fully supports the theme as its menu specifically deals with steak and communicates a western Texan concept. The décor is similar to Longhorn Steakhouse’s decor with the presence of Texas-themed antiques and bric-a brac concept on the walls. In both restaurants, the operational atmospheres are causal and full of relaxation, hence supportive and compatible. I chose Texas Roadhouse website as it provides aspects in its restaurant concepts that are compatible with Longhorn’s concept. More importantly, these restaurants are primary competitors and operate in the same industry, specializing with the main idea: steak concept. The website is effective as it enables comparative study and analysis of these two restaurants in terms of their restaurant concepts, and since they operate in the same sector, a common ground is built.
