PRIDE ENTERPRISES PROMOTIONAL CAMPAIGN

Pride Enterprises would like to promote their new hair product for men by doing sample packs and t-shirts give-aways on Labor Day at the top 5 beaches on Long Island. We will provide the sample packs, t-shirts and informational brochures. We need a firm with a workforce capable for conducting the give-aways for total of 10 hours (8am to 6pm). The goal is to reach at least 15,000 potential customers. Pride Enterprises is willing to paid $20,000 for this project.
Describe the steps to develop the scope and baseline plan for completion of this project. Your description should be based on the project management principles and techniques covered in this course.
Requirements
• One to two pages in length
• First paragraph must provide an objective statement and describe the customer’s
requirements in the contractor’s (your) own words.
• Followed by the key steps necessary from phase 2 of the project life cycle.

ANSWER

Pride Enterprise Promotional Campaign

Scope and Base Line for Promotional Campaign

The project baseline plan will entail the project objective, the scope, the work structure, the assigned responsibilities, specific activities, estimated activity resources, project schedule, and activity costs.

Project Objective

The objective of this project is to promote a new hair product at Pride Enterprise. This will be conducted through a promotional campaign through t-shirt give away and sample packs on labor day at the top five beaches at Long Island. The project aims to ensure that Pride Enterprise has reached and created awareness to 15,000 potential customers. The promotional campaign aims to create awareness and communicate a message to the prospective customers about the new men’s hair product by Pride Enterprise.

Scope

The project will entail launching new men’s hair product by Pride Enterprise. The sample packs and t-shirt give away will be used to build awareness to the consumers about the new hair product.

Requirements

The firm that will complete the task is required to have a workforce capable of reaching 15,000 potential customers and conduct giveaways and work for a total of 10 hours from 8 am to 6 pm.

Work breakdown structure

The workforce will work from 8 am to 6 pm for 10 hours. The workforce has to ensure that project is completed within the scheduled time and reach 15,0000 potential customers.

Project Schedule

The project will be completed in one day since it is expected to last for 10 hours.

Estimated Cost

Pride Enterprise is willing to offer $20,000 for the completion of the promotional campaign.

Key stakeholder

The key stakeholders will be the firm and Pride Enterprise.