New business is a sweet treats stores that specialize in cookies. The purpose of the business is to deliver happiness, sweetness, and memories of Mom’s kitchen in a small package. The business would also focus on partnering with local businesses to sell their treats to their staff. My notes as well as Vision & Mission statement have been included.

1. EXECUTIVE SUMMARY

1.1 Product

1.2 Customers

1.3 What Drives Us

2. COMPANY DESCRIPTION

2.1 Mission and Vision Statements

Vision Statement

To be a nationally recognized brand and offer the best cookie experience in North America.

Mission Statement

To use the best locally sourced raw and quality ingredients, and friendly service to provide the ultimate cookie experience worthy of returning and recommending.

2.2 Principal Members at Startup (In Unit 7 you will expand on this section to include medium and long term personnel plans for all team members, including the line staff.)

2.2.1 Using chapter 10 of your text, write the plan, using the section in Chapter 10 that shows how to introduce each team member and describe their background and responsibilities. You will start with the leaders and managers, then discuss other employees as needed for your company to grow.

2.2.2 Use this spreadsheet to show the planning

2.3 Legal Structure

ANSWER

Business Plan: Sweet Treat Stores

1. EXECUTIVE SUMMARY

1.1 Product

Sweet Treat Stores (STS) is a family and homemade retail business based in (city, state, USA). STS stores will be located strategically in areas such as school, large shopping malls vehicular traffic, and central business areas. STS will specialize in a wide range of homemade cookies made from home comfort and not a factory with fresh, locally sourced, and high-quality ingredients. Cookies are the perfect size treat to share and are easy to make, sell, and purchase among customers. STS will focus majorly on cookies as they serve numerous purposes, such as providing a diverse target market. The business’s goal is to deliver happiness, sweetness, and Mom’s kitchen memories in a small package. This will offer customers a second home and a sense of belonging as they enjoy the fresh homemade experience and satisfaction. Products to be offered will include homemade molded, dropped, rolled, and pressed cookies, both conventional and healthy cookies with low sugars and calories.

1.2 Customers

The targeted market involves a diverse customer base characterized by demographic, psychographic, behavioral, and geographic segments (Gichuru & Limiri, 2017). Selling cookies provides an opportunity to exploit a diverse customer base, as they are great for family purchase, individual purchase, corporate functions, and gifting purposes. STS will provide indoor and outdoor services, whereby sales will be conducted in the brick and mortar store and distribute others to corporate customers. The business would also focus on partnering with local businesses to sell products to its customers, hence enhancing local presence. STS will also focus on collaborating with local businesses to sell their treats to consumers, improving local customer responsiveness, and increasing brand recognition. Moreover, a mobile application and website will be developed to provide e-services and easy ordering. The table below summarizes salient segmentation features.

1.3 What Drives Us

STS’s primary goal is to be recognized nationally and locally, become the most reliable and trusted brand, and the number one choice for residents in North America while providing the best cookies that create a second home experience for customers. STS is set to redefine the Cookies market and industry by creating unique products and services that differentiate and compete stiffly. This will be acquired by using the best locally sourced raw and quality ingredients and friendly service. More importantly, STS aims to deliver happiness, sweetness, and Mom’s kitchen memories in a small package. STS will provide a second home where customers can enjoy consuming fresh and healthy cookies while also gifting friends and healthcare workers, to mention a few, to put a smile and instigate joyful memories among consumers.

2. COMPANY DESCRIPTION

2.1 Mission and Vision Statements

Vision Statement

To be a nationally recognized brand and offer the best cookie experience in North America.

Mission Statement

To use the best locally sourced raw and quality ingredients, and friendly service to provide the ultimate cookie experience worthy of returning and recommending.

2.2 Principal Members at Startup

The success of businesses requires a strong foundation, requiring an integration of the most appropriate business structure. STS is set to compete favorably with leading companies such as Little Debbie and Nabisco Oreo. Hence, the business will dedicate much investment in the workforce, hiring based on meritocracy, academics, skills, suitability, competence, and experience. A team of 13 employees will run STS, 6 top executives, and 7 staff, as seen in the table below.

2.2.2 Team Planning

2.3 Legal Structure

STS business will operate as a partnership of three individuals from the family, as a family-owned business. Profits and losses will be shared equally among the three partners, with unlimited personal liability and joint liability for partnership obligations. A partnership is easy to create, maintain, and register due to minimal and less expensive registration requirements and startup capital sharing since each partner contributes (Clifford & Warner, 2017).

Reference

Clifford, D., & Warner, R. J. (2017). Form a Partnership: The Complete Legal Guide. Berkeley: Nolo.

Gichuru, M. J., & Limiri, E. K. (2017). MARKET SEGMENTATION AS A STRATEGY FOR CUSTOMER SATISFACTION AND RETENTION. International Journal of Economics, Commerce and Management, Vol V(12), pp: 544-553. http://ijecm.co.uk/wp-content/uploads/2017/12/51231.pdf.