Logistics

Instructions
Assignment 2:
Week 2: Term Project Part 1 – Outline
Research Paper (Areas of Selection):
1. Modeling/Framework –SPMR, MRL

2. Returns, Collection & Recovery – GB & URL, SPMR

3. Secondary Market/Reverse Logistics, The Future – GB, MRL

4. Optimization and Market Strategies – GB

5. Futurity/Industry & Secondhand – GB, SPMR, UPS

Write an outline of your research topic paper. This outline can follow the following format as far as section headings. But you do not have to follow it. You can add more sections. But there must be at least four sections highlighted by * and section titles. Include at least 100 words per section that you use.

Introduction*
Background
Literature Review*
Findings*
Conclusion*
Summary
Future Research Recommendation
Incorporate at least one reference from articles listed within the online APUS library.

•Written communication: Written communication is free of errors that detract from the overall message.
•APA formatting: Resources and citations are formatted according to latest APA style and formatting.
•Length of paper: typed, double-spaced pages with no less than a two page paper.
•Font and font size: Times New Roman, 12 point.

ANSWER

Optimization and Marketing Strategies Outline

Introduction

            Optimization of logistic processes allows the company to increase its efficiency and effectiveness of carrying out operations in the supply chain. The optimization process helps a business to ensure that there is good management of the movement of goods and reduction in waste. Marketing in logistics begins will identifying the sources of goods and service, where they are produced and stored, planning on how goods will be transported, delivering them, and controlling the general flow of physical goods and information from the producer to the market. Transportation and distribution costs take a substantial portion of the full marketing cost. Hence, a logistics company needs to invest resources and time in developing effective marketing plans.

Background Information

Marketing strategies refer to the combined long-term as well as forward-looking approaches and tactics designed to help a business reach prospective customers and facilitate its growth over time. These approaches are brought together to form one detailed marketing plan. Effective marketing plans are often developed based on the outcome of the market research regarding what businesses and customers need and the existing market conditions. Marking plans also comprises goals and market mix that play a key role in profit maximization. On the other hand, optimization involves taking the necessary actions to realize a greater level of efficiency, in this case, a high level of efficiency in transport and logistics. Optimization marketing strategies is creating the best alternative that will reduce cost and maximize organizational performance. Thus, by maximizing on desired outcomes and minimizing the undesired ones (Phelan et al., 2011). Optimization is often limited by a lack of adequate information and time.

Literature Review

Many logistics businesses are trying to execute various measures to boost their performance as well as market share and remain active in the logistic and transport industry. Companies that look forward to increasing their profits recognize the importance of streamlining their business processes and creating new value for the products and services that they offer. The main and common goal for logistics businesses is realizing the effective delivery of goods and services to customers while maintaining a high level of satisfaction. For an organization to be a leader in the industry, it must reduce cost, maximize its profits, and enhance its competitiveness, outcomes that can be realized through optimization and execution of exceptional marketing strategies.

Findings

Marketing strategies are key to the success of logistics companies. Businesses must implement the best strategies that will fuel success. Companies need to adopt optimization techniques to improve performance. Such strategies lead to a reduction in the cost of operation, reduction in time and waste, increase in profit among other benefits. Some of the optimization strategies include the integration of advanced technologies in the business to increase efficiency and productivity, reducing lead times by improving approaches to ordering and delivering goods, using insights from experts to make improvement where necessary, seeking management support when devising ways to improve processes among others (Kritzinger & Weideman, 2013).

Conclusion

            Indeed, for an organization to continuously make a profit and operate in the foreseeable future, it must remain active in the market. This can only be achieved when it develops and executes marketing strategies that can drive an organization to the next level in terms of performance. Different processes and marketing approaches must be optimized in a bid to minimize cost, maximize returns, increase market share, enhance productivity, and increase the competitive advantage in the industry. Undeniable, customer’s tastes and preferences change with time. An organization cannot afford to lose customers. They must do what it takes to remain competitive, for instance, by using advanced technologies to improve service delivery.

References

Kritzinger, W. T., & Weideman, M. (2013). Search engine optimization and pay-per-click marketing strategies. Journal of Organizational Computing and Electronic Commerce

Phelan, W. L., Reagen, J. Q., Peo, C. R., Hackney, M. L., Pedersen, E., Skrzypczak, M. P., &      Wells, J. C. (2011). U.S Washington, DC: U.S. Patent and Trademark Office.