Business Studies

Consider what you learned in the experience and respond to the following in a minimum of 175 words:

• Based on what you learned, how would you facilitate cross-team collaboration between the marketing management function and R&D teams at Lenovo?
• How would you communicate about new features to customers?
• How would you measure the success of the team?

ANSWER

Communicating Value

Cross-team collaboration

In order for cross-team collaboration to be facilitated between Management function and R&D teams at Lenovo, it is important to realize that an open floor allows the flow of ideas from all Lenovo employees in the cross-team collaboration. Therefore, cross-team collaboration may be achieved through;

• Clear distinction of roles for the people involved which would ensure that all areas are covered and facilitate better functioning of both the marketing management and R&D teams.
• Promote freethinking and innovation where people are able to come up with ideas freely without fear of speaking up. Such an arrangement works in such a manner that all ideas are considered. (Marek, 2020)
• Communication is an important aspect in cross-collaboration and as such there is a need to adopt a centralized communication system and communication method.
• Using all the available avenues to ensure that collaboration is made possible i.e., teleconferencing

Communication of new features to customers

The use of influencer marketing has become very popular in the recent times, and especially to the demographic group. Hence, it would be a good avenue to communicate new features to the customers.

Since the target group encompasses mostly campus students, it would be ideal to visit the campuses and demonstrate the new features of Lenovo.

Social media is an important tool in the world of marketing today. Therefore, the creation of short video adverts describing the new features and other advertisement mechanisms to get the conversation going on the new Lenovo features would be a good way to communicate.

Measuring the success of the team

The success of the team can be measured through comparing the sales of Lenovo laptops before and after the cross-collaboration.

Social media engagement on the product can also be a good indicator of the popularity of the product.

References

Marek, M. (2020). COMMUNICATING VALUE OF PRODUCT AS A SERVICE OFFERING.