Business Studies

Choose an advertisement that you feel is particularly good or particularly bad. Tell us why you feel that is the case.

ANSWER

Discussion Essay: Advertisement

The advertisement comes from the coca-cola company and aims to advertise their soft drinks. The print contains an image of two hands holding a coca-cola bottle top. An important aspect is that the image displays a black and a white hand. The company, therefore, sends a message that their products do not discriminate against people based on their color. Another essential detail in the advertisement is that the black hand has nail polish applied on the nails, while the other hand has plain nails. In this case, one hand seems to be a female, while the other one is a male.

What makes the ad particularly good is the fact that it is relatable to the current society. Today, globalization has led to the integration of cultures. As a result, the ad tends to fit the current societal structure, as people from different cultures can interact freely and share a drink. The graphics serve as an emotional appeal, as they display coca-cola as having the support of people from different cultural groups. The background of the ad appears grey, making it easier for the audience to view the main image (Lautier, 2021). The ad is also memorable due to the use of fewer details that ease the audience’s analysis.

In the present age, particularly in American society, people are striving to establish equality by eliminating all forms of discrimination. Coca-cola aims to contribute to these objectives by displaying unity in their advertisement. By doing so, the company manages to build trust among the viewers, as the display represents the interests of a larger audience. Overall, the advertisement is effective in persuading their target audience and strengthening their relationship with the current society.

References

Lautier, N. (2021). Coca-Cola – Together. https://www.nicolaslautier.com/nouveau-projet-3