Disruptive Marketing Plan Summary

Summary must be at least 825 words or more not including references which should supported by citing at least 2 new peer-reviewed journal articles between 2017-2022 and 2 references that were used in the marketing plan and a biblical reference. Biblical verse needs to cited (King James Bible), in current APA format, under the Biblical Integration subject header and be one paragraph long. Discussion must be in current APA format and must include a reference list. Reference sample make sure to include DOI-Drollinger, T., Comer, L. B., & Warrington, P. T. (2006). Development and validation of the active empathetic listening scale. Psychology & Marketing, 23(2), 161-180. https://doi.org/10.1002/mar.20105
Exact Instructions:
Summarize attached Disruptive Marketing Plan. – Make sure summarize key concepts/learnings not just directly copy. Biblical Integration section needs to have its on paragraph and header.

ANSWER

Disruptive Marketing Plan

A disruptive marketing plan is a comprehensive strategy that challenges the status quo and encourages customers to try something new. It typically involves introducing a new product or service into the market, targeting a new customer base, or using a new marketing approach (Hult and Ketchen, 2017). A disruptive marketing plan aims to stand out from the competition and attract attention. To be successful, it must be well-executed and properly timed. Disruptive marketing can help a business quickly gain market share and grow its customer base

when done right.

It is more important than ever to have a marketing plan that differentiates your business from the competition in today’s competitive marketplace. With so many companies vying for consumers’ attention, it can be difficult to make your brand stand out. This is where disruptive marketing comes in. Hult and Ketchen (2017) state that disruptive marketing is designed to break through the clutter and get noticed. It is a bold approach that can be very effective and help you build a strong brand identity that customers will remember and associate with positive experiences. Ford F150 Electric is a great example of a company that used disruptive marketing to launch a new product. Through the induction of new products and setting several marketing approaches, Ford gained a better competition base.

The new Ford F15O electric truck of 2022 is designed to be a 4-5 door passenger with a targeted EPA of 300 miles, available Ford intelligent Backup Power, and zero emissions. The truck is an electric truck that leads to a new adventure as clients get environmentally sustainable. The truck has a front space for packing that makes it outstanding from competitors, giving the clients a new experience with an extra space to package. The electric powertrain and the two technology packages have led to a technology evolution have led to more urge for the customer to experience these features during traveling while also planning for vacations. The all-new electric truck was introduced with a big media event and an aggressive social media campaign. This helped the brand generate a lot of buzz and excitement around the launch, resulting in strong sales for the new product.

The company’s marketing mix has challenged the disruptive marketing plan. Ford F-150 has been among the most selling trucks in the United States. However, the products have been associated with noise when the generator is powered on. The price list has made it hard for the company to remain competitive. The price listed is very high, thus making it challenging for many people to afford. After the launch, Ford showcased fewer products such that not all individuals could purchase the trucks. The company failed to meet the market demands, which influenced the brand image. For instance, there are cases where they offer suggestions for a different truck since the production team cannot meet the production deadlines. Ford has also socialized its offers within some locations, offering discounts to some customers while leaving out others.

Market segmentation also plays a significant role in the disruptive marketing plan. Ford has been targeting the general population of the United States, especially truck enthusiasts, as they launched electronic features and raised the storage that many Americans will desire (Carr and Kelan, 2021). Having a specific target market will help build more targeted marketing. The novel target market should focus on the rich. Considerably, the rich can afford the Ford F150 electric truck. The upper-class demographics who want to purchase an exclusive truck can comfortably afford the truck. The company should also focus on people that love vacations and traveling. The truck’s features, such as a towing function and fuel efficiency, can be an excellent choice for people who wish to travel.

During the Covid-19 period, consumers have been significantly affected economically (Raifman, Bor, and Venkataramani, 2020). Businesses have been shut down, and priorities changed, thus affecting the affordability of most buyers. Regarding the impacts of Covid-19, Ford F150 should focus on a consumer-friendly price to make the truck affordable, thus attracting more buyers. Ideally, companies reduce costs to remain competitive despite the low profits; the company is making more sales (Rose, 2020). The company should capitalize on showing its cooperative responsibility through discounts and reduced prices to gain customer loyalty.

Additionally, Ford needs to consider the changing factors within the customer’s environment. Like any other market, the perceptions and needs of the consumers keep changing, thus forcing the company to shift its strategies and get very competitive (Crick and Crick, 2020). Focusing on consumer needs and social needs is very effective marketing. For instance, most people consider several factors when purchasing products, such as their social needs and how the product features meet their consumer needs. Ford can rely on a comprehensive disruptive marketing approach to beat its competitors and gain a high market share with such a high-quality product.

In summation, there are many benefits to using a disruptive marketing plan in a business strategy. Perhaps most importantly, it can help gain an edge over competitors, making it easier for the company to attract new customers and build market share. Disruptive marketing can also strengthen the brand by helping establish a unique identity that is memorable and meaningful to consumers. Additionally, this type of marketing approach allows the company to try new ideas or test emerging trends before other companies do, giving the company a competitive advantage. With the right planning and execution, a disruptive marketing plan can be an effective way to grow a business and stay ahead of the competition.

References

Crick, J. M., & Crick, D. (2020). Coopetition and COVID-19: Collaborative business-to-business marketing strategies in a pandemic crisis. Industrial Marketing Management, 88, 206-213. https://doi.org/10.1109/itec.2012.6243511

Hult, G. T. M., & Ketchen, D. J. (2017). Disruptive marketing strategy. Ams Review, 7(1), 20-25. https://doi.org/10.1007/s13162-017-0097-4

Raifman, J., Bor, J., & Venkataramani, A. (2020). Unemployment insurance and food insecurity among people who lost employment in COVID-19. MedRxiv. https://doi.org/10.1101/2020.07.28.20163618

Rose, N. (2020). Will competition be another covid-19 casualty?. The Hamilton Project, Brookings. https://doi.org/10.1257/rct.5626-1.0

Shehzad, K., Xiaoxing, L., Bilgili, F., & Koçak, E. (2021). COVID-19 and Spillover Effect of Global Economic Crisis on the United States’ Financial Stability. Frontiers in psychology, 12, 104. https://doi.org/10.2991/aebmr.k.200306.058