Product advertising

ASSIGNMENT:
Write an email to Cindy Smith —referencing your previous meeting with her and her colleagues—to request a meeting in two weeks when you will be in Cleveland. Reference the product and its benefits to The Sherwin-Williams Company and suggest some possible dates and times.

ADDITIONAL INFORMATION ATTACHED

ANSWER

Product Advertising

Dear Cindy Smith,

            It was a great pleasure to meet you and your team at the Industrial meeting at Rosemont, Illinois’ Donald E. Stehpens Convention & Conference Center on September 5, 2022. I appreciated our conversation and your views. I have included a document from our company that outlines what we discussed regarding a follow-up. I am writing this email to request a meeting concerning the purchase of our new product.

I would want to meet you during my trip to see other corporate customers in roughly two weeks in Michigan, Indiana, and Ohio (October 3-October 14). Please let me know if that is okay with you or if you want another location and time. I am delighted about our appointment. I want to schedule a meeting with you and the other executives who would be making the purchasing intention.

As discussed previously, our new product FastCash will be beneficial to your company. FastCash assists enterprises in managing their financial management systems, the FastCash product provides a reporting solution for everyday bank activity. As funds are sent to the customer’s bank in real-time, it informs corporate on the acceptance of checks and money transfers.

By reducing the number of contact points in cash management procedures and eliminating the preponderance of staff bank trips, the device will assist The Sherwin-Williams Company in lowering the risk of theft and loss. Moreover, simplified and automated solutions will offer quick access to money and data. FastCash also has the advantage of significantly lowering uptime due to its superior surveillance and integrated remote access. The Sherwin-Williams Company staffers will spend the least amount of time mastering dated, regular cash handling procedures. Finally, FastCash is inexpensive and has the potential to handle enormous volumes of payments at affordable prices which will make The Sherwin-Williams Company avoid overspending.

Thank you and looking forward to hearing from you soon regarding the same

Sincerely

Banking Relationship Manager The Sherwin-Williams Company at Third Fifth Bank Company