Annotated Bibliography

Provide at least 15 annotations of scholarly sources that support your AMC Theaters movie theater. Each annotation should purpose of the article/study, the key findings, relevance to operations management, and what section information from the article/study informs in the final AMC Theater Movie theater. Most of the annotations should support concepts in your Integration of Chapter Concepts section. Each annotation must be at least 100 words, excluding the word count of the associated reference. It must be formatted according to section 9.51 of the APA Publication Manual, 7th edition and DOI is included.
*** All articles have to be scholarly articles from 2015-2022*****

ANSWER

Annotated Bibliography

Gran, A. B., & Gaustad, T. (2022). Digitizing Cinemas–Comprehensive Intended and Unintended Consequences for Diversity. The Journal of Arts Management, Law, and Society, 52(2), 101-116.

Gran and Guastad (2022) were concerned with the digitalization of the film exhibition and distribution in the entire cinema sector. The study analyzed the cinema statistics for three years (2008, 2013 and 2017) within Norway to evaluate the digitization development from the film reels to film files. The aim was to determine how the digitization process supported diversity in terms of new audiences, repertoire and distribution. The study explored the unanticipated and anticipated effects of digitization of the cinema sector. The application and adaptation of the new digital technology in the media sector is unpredictable and comprehensive. The study show positive consequences of digitation of the cinema sector. The study is important to AMC theaters which needs to focus on the new opportunities that have been created by the digitization process.

Mulia, D., & Shihab, M. S. (2020). Strategy to Maintain the Cinema Industry in the Middle of Development of Internet Technology. Jurnal Manajemen, 24(1), 124-138.

Mulia and Shiba (2020) focus on the utilization of the internet in the cinema industry. The development of the internet technology has led to utilization in different business sectors including the film industry. Individuals are utilizing technology to substitute television and newspapers through creating novel news platforms. This study focused on the strategies that the cinema industry should focus on to remain relevant in the middle of internet age. The main issue of the study was the movie goers and the influence of cinema quality, word of mouth and personnel film. The study involved more than twenty eight movie goers. The research indicated that the cinema goes have a certain expectation that cannot be impacted by the internet technology. Through the study, AMC theaters understands that watching movies in theaters is not only to enjoy with others but also for interaction and experience.

Silver, J., & McDonnell, J. (2007). Are movie theaters doomed? Do exhibitors see the big picture as theaters lose their competitive advantage?. Business Horizons, 50(6), 491-501.

Silver and McDonnell (2007) argue that the movie theaters in the United States will still encounter challenges. This is due to the recent technological trends such as explosion of pay TV, home cinema, VOD and online streaming. The American movie theater has been influenced by competition that comes from substitute products developed by technological innovation. The dynamic rise of alternatives to Movie Theater is creating a big challenge and uncertain future which might affect their competitive advantage.

Flynn, E. (2018). Discovering audience motivations behind movie theater attendance. Elon Journal of Undergraduate Research in Communications, 9(2), 94-103.

Flynn (2018) focused on determining the factors that currently draw the attention of the viewers to the movie theaters currently as compared to the past. The study concluded that the movie theater audience are more concerned about watching films with large fandoms and old movies. The study findings indicate that most enjoy watching films with others which makes the movie a form of interaction. This study helps in understanding what entices the audience in the film and the current technological development such as the large screen televisions and on demand streaming services.

Baschkier, E. (2015). The impact of screen digitization on ticket sales: the case of Argentine cinemas.

Baschkier (2015) aimed at understanding the impact of digitalization on exhibition through examining the effect of digitizing screen on ticket sales. Since the 2000’s there have been major technological innovations in the cinematographic industry which have impacted the entire value chain from the production, distribution and exhibition. The studies indicated that the digitized screens sold more on average 22.2 percent more tickets. This effect was more attributed to the 3D screens. The study shows how screen digitization can influence the sales of ticket at AMC theaters compared to the traditional paper ticket sales.

Kim, S. H., Park, N., & Park, S. H. (2013). Exploring the effects of online word of mouth and expert reviews on theatrical movies’ box office success. Journal of Media Economics, 26(2), 98-114.

Kim, Park and Park, (2013) examined the effect of expert reviews and online word on movie box office revenues in the local and global market. The research revealed that online word of mouth and expert reviews were substantial impacts for box office results in local markets. The findings states that expert reviews and online word of mouth play a major role in moviegoer’s user behavior in the current age of social media and internet. The study shows AMC Theater the need to understand the consumption behavior of movie goers in the current social media and internet age to improve their success in the market.

Wang, F., Zhang, Y., Li, X., & Zhu, H. (2010). Why do moviegoers go to the theater? The role of prerelease media publicity and online word of mouth in driving moviegoing behavior. Journal of interactive advertising, 11(1), 50-62.

The study focused on why movie goers decided to the theater and the facts that influence the movie going behavior. Wang, Zhang, Li and Zhui et al., (2010) explored how word of mouth and media publicity about a movie being released drive the movie going behavior. The empirical data obtained from the Chinese motion picture industry show that online word of mouth conversation and publicity influence the decision of movie goers. The study has offered a good understanding on the decision making among the movie goers as well as the best ways to attract the movie goers after a movie release.

Benner, M. J., & Waldfogel, J. (2020). Changing the channel: Digitization and the rise of “middle tail” strategies. Strategic Management Journal.

Benner and Waldfogel et al., (2020) extended the previous study on whether digitalization impacts movie goers. The study focused on determining whether digitalization has affected distribution channels for movies. The study relied on unique data movies to determine whether the new digital distribution channels and cost of production affect theatrical distribution. The study found growth in long tail products and intended blockbuster and rise of movies distributed through digital channels. Digitization has reduced the cost of creating movies as well as enabling new distribution which has reduced the cost of theatrical distribution. The study has helped AMC Theater understand the effect of digitalization in theatrical distribution of movies.

Styliari, T. C., Kefalidou, G., & Koleva, B. (2018). Cinema-going trajectories in the digital age.

The activities of cinema going has constantly changed and evolved. The activities have integrated the use of digital platforms and data to become more interactive and engaging for the audience. Researchers have focused on cinema audience digital practices and explored how the cinema going experience has changed in the digital age. Styliari, Kefalidou and Koleva (2018) found that going to the theaters entails a trajectory during which the cinema goers tend to interact with a number of digital platforms. Similarly, depending on the digital identities and choices, there are set of online rituals and behaviors that are adapted by theater goers while and after going to the movies. The study focused on cinema going including digital platforms and data. The study shows how AMC Theater can rely on the online behaviors of cinema goers to improve their experiences and create digital identities.

Van de Vijver, L. (2017). The cinema is dead, long live the cinema! Understanding the social experience of cinema-going today. Participations, 14(1), 129-144.

Van (2017) conducted an empirical study on the cinema going motivations and film watching experiences with an aim of understanding the sociality of cinema going. The study was conducted in an age when film watching has been connected to the convergence culture. The findings of the study helped in understanding cinematic experiences and perceptible behaviors and patterns of cinema going. The study was effective since it shown the context of changes in film consumption and motivations of going to the theater such as leisure spending, social activity and quality/price ratio.

Salvador E., Simon J.-P, Benghozi P.-J. (2019), “Facing disruption: the cinema value chain in the digital age”, International Journal of Arts Management, forthcoming.

The cinema industry is facing disruptive consequences as a result of digital revolution. Salvador, Simon and Benghozi (2019) focused on revealing the new interaction amid technology players, technology, content production and creation. Digitalization has shifted the value chain in the cinema industry. The technology suppliers have built their position through technology which has influenced the value chain in the cinema industry. The study significantly shows AMC Theater the technological dynamics that have led to disruptive changes in business models and consumer practices. For instance, technology has led to video on demand availability and large screen televisions with a wide screen formation like theaters.

Thompson, G., Williamson, D., Boniface, T., Smith, L. J., & Duoey, P. (2012). Beyond The Curtain–How Digital Media is Reshaping Theatre. Ballinran Productions Limited, Digital Wizards Inc., Canadian Actors’ Equity Association and Stratford Shakespeare Festival

Thompson et al., (2012) examined the effects of embracing technology and digital media both onstage and beyond. The study believes that technology revolution is changing all the aspects of the society which means theater is not an exception. On stage, there are various innovations such as projection systems, holograms, 3D visual effects and virtual scenery which have influenced the audience experience. Beyond stage, technology and social media have created an opportunity for audience to interact with each other. This study shows how a movie theater can rely on digital media to reach a large and diverse audience.

Grundström, H. (2018). What digital revolution? Cinema-going as practice. Participations, 15(1), 5-22.

Grundström (2018) studied how social nature of theater and cinema have been impacted by technological changes that have led to converging of varying media. The study included qualitative interviews of movie goers who helped understand what people do and say with regard to film viewing. The study shown the continued existence of movie-going due to social functions of movie going and the importance of movie theater space to go offline. Technology advancement has increased the use of social media and other aspects of movie going which prompt novel ways of engagement. This study shows AMC Theater the need to consider digital technology, the shift in cinema and the direction the shifts are going with regard to theater experience.

Maria Sadlowska, K., Sonja Karlsson, P., & Caldwell Brown, S. (2019). Independent cinema in the digital age: is digital transformation the only way to survival?. Economic and Business Review, 21(3), 5.

The development of technology has had massive impact on cultural and creative industries. The internet has created challenges and opportunities for the cinema and film industry. Maria Sadlowska et al., (2019) focused on how the independent cinemas can change their strategy due to digital transformation. The study focused on a movie theater in Scotland. The findings indicated that digitalization needs to be used to complement the current activities. The study helps AMC Theater understand that the old time patters for running movie theaters have changed in the light of technology development and evolving user preferences.

Fröber, K., & Thomaschke, R. (2019). In the dark cube: Movie theater context enhances the valuation and aesthetic experience of watching films. Psychology of Aesthetics, Creativity, and the Arts.

Fröber and Thomaschke (2019) examined the effects of home cinemas and online streaming on cinematic experience. The theatrical release has remained the main release for feature films but there is a shift in setting from the movie theater to home cinema. The study compared the aesthetic emotions and cinematic experience while watching at home or in Movie Theater. The findings indicated that Movie Theaters have more emotional experience and favorable judgment. Therefore, the movie theater impacts the aesthetic emotions and valuation of watching films.

References

Baschkier, E. (2015). The impact of screen digitization on ticket sales: the case of Argentine cinemas.

Benner, M. J., & Waldfogel, J. (2020). Changing the channel: Digitization and the rise of “middle tail” strategies. Strategic Management Journal.

Flynn, E. (2018). Discovering audience motivations behind movie theater attendance. Elon Journal of Undergraduate Research in Communications, 9(2), 94-103.

Fröber, K., & Thomaschke, R. (2019). In the dark cube: Movie theater context enhances the valuation and aesthetic experience of watching films. Psychology of Aesthetics, Creativity, and the Arts.

Gran, A. B., & Gaustad, T. (2022). Digitizing Cinemas–Comprehensive Intended and Unintended Consequences for Diversity. The Journal of Arts Management, Law, and Society, 52(2), 101-116.

Grundström, H. (2018). What digital revolution? Cinema-going as practice. Participations, 15(1), 5-22.

Kim, S. H., Park, N., & Park, S. H. (2013). Exploring the effects of online word of mouth and expert reviews on theatrical movies’ box office success. Journal of Media Economics, 26(2), 98-114.

Maria Sadlowska, K., Sonja Karlsson, P., & Caldwell Brown, S. (2019). Independent cinema in the digital age: is digital transformation the only way to survival?. Economic and Business Review, 21(3), 5.

Mulia, D., & Shihab, M. S. (2020). Strategy to Maintain the Cinema Industry in the Middle of Development of Internet Technology. Jurnal Manajemen, 24(1), 124-138.

Salvador E., Simon J.-P, Benghozi P.-J. (2019), “Facing disruption: the cinema value chain in the digital age”, International Journal of Arts Management, forthcoming.

Silver, J., & McDonnell, J. (2007). Are movie theaters doomed? Do exhibitors see the big picture as theaters lose their competitive advantage?. Business Horizons, 50(6), 491-501.

Styliari, T. C., Kefalidou, G., & Koleva, B. (2018). Cinema-going trajectories in the digital age.

Thompson, G., Williamson, D., Boniface, T., Smith, L. J., & Duoey, P. (2012). Beyond The Curtain–How Digital Media is Reshaping Theatre. Ballinran Productions Limited, Digital Wizards Inc., Canadian Actors’ Equity Association and Stratford Shakespeare Festival

Van de Vijver, L. (2017). The cinema is dead, long live the cinema! Understanding the social experience of cinema-going today. Participations, 14(1), 129-144.

Wang, F., Zhang, Y., Li, X., & Zhu, H. (2010). Why do moviegoers go to the theater? The role of prerelease media publicity and online word of mouth in driving moviegoing behavior. Journal of interactive advertising, 11(1), 50-62.