Becoming An Entrepreneur

My goal for creating my own company is to help bring healthy and high-quality food to everyone across the country no matter what financial means they have. Free food stores strategically placed throughout big cities in impoverished neighborhoods.

Business Idea
YOU ARE CREATING YOUR VERY OWN BUSINESS!! Write a 2 – 3 page summary of your business idea. Include a Cover Sheet for your Business Plan that includes name, address, and phone number for your company. Also, include name, title, address, phone number of owners/ corporate officers, and month and year your plan was prepared.

In this assignment, you are developing your conceptual components. Include in this business description statements about your strategy and how you are going to reach your short and long term goals for your business. You will be going back and adding to this section and building an executive summary when you do your final business plan at the end of the course, but this paper is designed to give you a good start.

ANSWER

Becoming an Entrepreneur

Kodi’s Food Store For All.

Kodi’s Food Store For All is a new food store business aimed at offering healthy and high-quality food to everyone across the country no matter their financial status. Kodi’s Food Store for All will be a food retail store aimed at providing the consumers with a combination of authentic, quality, and hard to find high-quality food items. In the current consumer market, consumers are looking for quality food coupled with a high-end shopping experience. Through allying with local farmers as well as international distributors, Kodi’s Food Store for All will offer customers a combination of shopping local as well as a wide selection of food items that are unavailable in local areas.

The long term goal for Kodi’s food store will be to help bring healthy and high-quality food to everyone across the country no matter what financial means they have. This will include offering residents with upscale food retail stores with a combination of authentic, hard to find, and quality items from all over the world, offering locally sustainable food products to consumers despite their financial status. The short term goals entail the creation of a service-based company that goes beyond the expectations of the consumer, becoming an established community destination, a high customer reputation and financial growth.

To achieve the short term and long term goals, Kodi’s Food Store for All will focus on reputation, superior customer service, proper locations, high-quality food products, effective marketing, and convenience. Kodi’s Food Store for All will ensure that every consumer who has visited the store has returned and recommended the store to their peers and households. Kodi’s Food Store for All will offer superior service to the customers through friendly and knowledgeable service that will be of utmost importance to the retention and attraction of potential clients.

The priority for the business will be reaching marketing in a manner that will make it easier for people to access high-quality food products. Kodi’s Food Store for All will have several stores located countrywide to ensure easy access to boost customer convenience. Good location is a long term benefit to the store since it is a major element in attracting more consumers to the outlet. The stores will be located placed throughout big cities in impoverished neighborhoods to benefit all the consumers. The supply and distribution of food items will be easy since the stores will be well- located. The different retail centers will comprise of drive by and walk by traffic thus boosting the efficiency of Kodi’s Food Store for All.

Kodi’s Food Store for All focus on a reputation of quality which will be achieved partly through quality commitment in operations and partly by marketing strategy. Considerably, building commitment is essential since the consumers believe that the business has a high standard which will develop a loyal consumer base. According to Kodi’s Food Store for All, quality will include ensuring the staffs are enthusiastic and knowledgeable, more than just shopping through educational outcomes, paying attention to the demands of consumers, and offering a well maintained and welcoming food store environment.

Kodi’s Food Store for All will offer a variety of high-quality foods to build store traffic and generate a better consumer experience. The business will be convenient to consumers since it will allow the consumers to get what they need from the stores at a fair price. The ordering processes and location will also save on time for clients searching for high-quality food items. Kodi’s Food Store for All will offer a more appealing and convenient option which includes both grocery stores and ordering online to reach all potential consumers. The food store will focus on electronic marketing thereby gaining a competitive advantage in the consumer market. Kodi’s Food Store for All will keep up with the food stores and retail industry development and trends to position itself competitively in the market. The food stores will promote its stores through digital marketing tools that will select promotions that best fit the unique market needs.

Presently the target market is purchasing food items from corner shops, supermarkets, box schemes, farm shops, farm markets, and online stores Kodi’s Food Store for All will compete effectively in the market with small existing businesses through high-quality services and food products. About the grocery chain stores, Kodi’s Food Store for All will heavily rely on offering educational and intimate shopping experience with high-quality products to compete effectively. The main target market will be people within the country looking for high-quality food products and quality ingredients required to prepare tasty meals.

Since the consumers are mainly residents who are currently encountering challenges in purchasing high-quality food items, sustainably and locally sourced food items Kodi’s Food Store for All expect to gain a large market share through low-cost leadership and significantly boosting the shopping experience. The food store will offer the same food products with the same quality, size, quantity, and packing in all the stores. The store will purchase food items from the network of growers who will supply the food products straight to the stores. The food products will be processed or directly sold to the consumers depending on the type of product.

Kodi’s Food Store for All marketing strategy will emphasize social networks, brand identity, and promotions. Considerably, referrals and word of mouth promotion will be one of the powerful marketing strategies for Kodi’s Food Store for All. The food store will build a strong brand image and identity through communicating ethical approaches of the business to appeal to the target market. The target market is well informed about environmental issues and food safety. Since most of the potential customers have access to social networks sufficient information and advertising will be communicated efficiently through social networks. Local discounts, offers, and new food products will be utilized in promoting the business as well as satisfying the customers that they acquiring good value.