Beggin’ Chow Dog Food

I have to write a short paper for Intro to Marketing on a fake product that I came up with is “Beggin’ Chow”. The reason I came up with that name is because once your dog tries it, they will be beggin for more. I most dog food smells like that, dog food. This food will smell so good that humans will not mind the smell.

ANSWER

MKT 113: Final Project Part I Milestone Two

Beggin’ Chow Dog Food

The purpose of this paper is to introduce a new product, Beggin’ Chow, in the pet food market. This is a dog food brand that will provide dog owners with a wide range of healthy and nutritious dog feed. In addition to providing the necessary nutrition to dogs, Beggin’ Chow Dog Food will be unique. Unlike the readily available dog food in the market, Beggin’ Chow dog food will have a pleasant scent to ensure that your home remains fresh, eliminating the need to discard dog food remains and clean up to get rid of typical dog food smell.

The target market for Beggin’ Chow Dog Food is made up of dog owners across all demographics. Men and women of all ages keep dogs as pets across the country. This means that the target market will include people from all demographics, including the elderly and the youth. Every dog owner is interested in ensuring that they purchase the most nutritious and affordable dog food to ensure the nourishment of their pet while saving costs. The additional benefit of having dog food that smells good will attract all dog owners to try the new product.

Consumers only buy products that meet their needs (Armstrong & Kotler, 2015). Dog owners want to provide their pets with the best form of nutrition to ensure that they raise healthy pets. They are looking for a brand that is both affordable and provides nutritious food for their dog. Beggin’ Chow Dog Food will be a brand that meets both criteria while ensuring that the homes of dog owners remain fresh with a pleasant smell. This will guarantee that the product attracts dog owners and meets their demands, resulting in brand loyalty.

Beggin’ Chow Dog Food provides dog owners with highly nutritious and quality dog food that does not leave their homes stinking or having a nasty smell. It is an affordable dog food option that will revolutionize the pet food industry. Besides ensuring the nourishment of pet dogs, the brand seeks to ensure that dog owners enjoy feeding their dogs in their homes.

References

Armstrong, G., & Kotler, P. (2015). Marketing: An Introduction (12th ed.). Upper Saddle River, NJ: Pearson Education, Inc.