Business Studies

Discuss the role that resources, organizational communications, and training play in the support and successful implementation of a marketing plan. Cite the study materials to support your ideas.

ANSWER

The Role of Organizational Resources, Communication, and Training in the Successful Support and Implementation of Marketing Plans

Resources act as one of the critical factors useful in supporting and implementing marketing plans. It entails money, time, expertise, and energy. Resources help in the execution of significant tasks and responsibilities associated with the marketing plan. They are crucial drivers of an organization’s strategy (Davcik & Sharma, 2016). Without resources, businesses are unable to start and implement suitable marketing plans. For example, a business must have a team of professionals marketing its products and services. These professionals must be paid attractive dues to motivate and boost their productivity. Resources come in handy to enable a business to accomplish this approach. Thus, resources act as the foundation of successful support and implementation of an organizational marketing plan. The other vital element is effective communication.

The successful development and implementation of marketing plans rely on effective communication processes. When organizations avail quality communication methods, they accelerate the chances of promptly passing information from one end to another. Also, it helps a business to reach out to the target audience to explain to them about products and services at their disposal. Overall, without adequate communication systems and structures in place, businesses might risk achieving inadequate milestones. An excellent communication system builds awareness about a brand’s products and services, thus stimulating consumers into purchasing them. Lastly, training is an imperative approach as far as support and implementation of marketing plans are concerned.

Training helps companies build an advanced pool of skills and knowledge, especially when dealing with consumers. Marketing plans focus on strategies that companies use to market their products to targeted consumers. There is a dire need for companies to train their workforce to generate the desired outcomes. The quality of the human resource is an asset for organizations (Rahman et al., 2015). Training these professionals helps in building individual and organizational success. Thus, training aids in the passage of effective skills and knowledge among workers. Consequently, they are better positioned to handle clients on the ground.

References

Davcik, N. S., & Sharma, P. (2016). Marketing resources, performance, and competitive advantage: A review and future research directions. Journal of Business Research, 69(12), 5547-5552.

Rahman, M. K., Zailani, S., Abdullah-Al-Mamun, M. T. J., Ameziane, A. M., & Hazeez, A. O. (2015). The impact of salesperson’s training on organizational outcomes. Journal of Scientific Research and Development, 2(8), 48-57.