Business Studies

Digital Marketing You are a marketer for a local coffeehouse that is using blog posts. Discuss whether this is an effective content marketing strategy or whether other forms of content should be added. Justify your response.

ANSWER

Digital Marketing Discussion

A blog is an online informational website that an individual maintains with a regular posting of audios, videos, etc. It is an effective content marketing strategy used for the growth and expansion of a local coffeehouse. As a marketer of a local coffeehouse, blog posts are the best and effective methods as they create awareness among the customers and are influenced to purchase the products and services of the local coffeehouse.

Blog posts also reflect information about local coffeehouses like introducing new flavors of coffee, prices of coffee, etc. This leads to attracting new customers and retaining existing customers. Attracting new customers leads to increase sales revenue and also enhanced market share. As with the help of blog posts, I am able to share valuable information about local coffeehouses to the customers that lead to satisfying their desires. When customers are satisfied, they are likely to return or even refer their friends. It is always important to embrace quality services and reach people by getting the information easily.

As someone (customers) wants to drink new flavored coffee, they connect by regularly watching the local coffeehouse’s blog posts. In blog posts, new flavors of coffee information are shared. So customers attract to visit local coffeehouse and drink new flavors of coffee, and feels satisfied. This helps local coffeehouses to attract new customers and increase their sales revenue. It is easier to reach more potential customers through social media since many people who use smartphones have social media sites that they can see the ads. In addition, blog posts are a great way to explain to the customers what a business does and what makes it different from other alternative goods. This also allows availing a competitive advantage.

Reference

Patrutiu-Baltes, L. (2016). Inbound Marketing-the most important digital marketing strategy. Bulletin of the Transilvania University of Brasov. Economic Sciences. Series V, 9(2), 61.