Business Studies

Digital Marketing Topic 6 Q4 Explain two ways that having and executing a content strategy can benefit a business. Provide specific examples to illustrate your ideas.

ANSWER

Content Strategy

A good content strategy is one that entails the ongoing process of the stipulated business objectives and goals and implementing the plans indicated in the contents. It is a marketing effort that provides the proper guidelines for marketing and ways through which they can be implemented. There are various ways having and executing a content strategy may benefit the business. For instance, a good content strategy helps identify what is working and what is not, and hence can be adjusted accordingly to suit the overall goal and objective (Batova & Andersen, 2016). It is not always easy to predict that future, and not every stipulated plan and objective goes to plan. A content strategy is riddled with numerous experiments and testing, and thus these two processes can either go according to plan or negatively threaten to affect the overall outcome. Thus, understanding the contents of the strategy will help a business understand which ones are beneficial and which ones can be revised to best suit the overall expectations. It is also possible to correct the parts that need to be addressed without using time and resources in ineffective content campaigns.

Another benefit of a good content strategy to a business is it helps every stakeholder involved to be on the same page. A good content strategy highlights the functions and responsibilities of the people involved, including project managers, designers, editors, and copywriters, among others (Batova & Andersen, 2016). A poorly structured or complete lack of a content strategy may lead to miscommunication and friction between stakeholders. However, a good document content strategy ensures that there is no confusion, and everyone understands their responsibilities and the overall goal. This allows them to work towards achieving their objectives and goals and thus take the business to the next level.

References

Batova, T., & Andersen, R. (2016). Introduction to the special issue: Content strategy—A unifying vision. IEEE Transactions on Professional Communication, 59(1), 2-6.